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March 2012

We are proud to announce the bottle release of one of our favorite and most sought-after beers: Peaches & Crème. Bottles of this beer are available now at our pub and are estimated to hit stores around Michigan sometime around Friday, August 31st. Only 500 cases of this beer will be released. In addition, a limited number of kegs have also been distributed throughout Michigan.

This very special beer has only been brewed at Short’s once before, in 2007. It was one of the 13 brews to be released in 750 mL bottles as part of the Imperial Beer Series. Described as a high gravity golden ale fermented with lactose and fresh peaches, Joe Short used this eloquent bi-line to describe the beer’s flavor profile: “Cream softness fused with the delicacy of prunus persica.” The 2012 12oz bottled version has an ABV of around 8.3%. We used a half pound of real, fresh peaches and approximately 1.5 ounces of milk sugar for every gallon of beer produced.

Like all of the other beers from the original Imperial series, Peaches & Crème had an official trading card that came with every bottle, which included a narrative from Joe about the beer’s creation. It said:

This particular batch of beer employs 500 pounds of peaches and 150 pounds of lactose for a true peach and crème experience. Each 750ml bottle contains almost 10 ounces of fresh peaches! Peaches are native to Asia and are held in high regard by the Japanese, Vietnamese, and Chinese. Chinese folklore reveres the peach as being eaten by immortals and as a symbol of long life. The Japanese also have a rich respect for the drupe (stonefruit). I like the story of Momotaro. He is one of Japan’s most famous folktale heroes. The old version of the story tells of an elderly childless woman who discovers a large peach floating down the river as she is washing laundry on the riverbank. She takes the peach home with her and eats some of it. The peach restores her to the beautiful young woman she once used to be. When he husband comes home, he also eats some of the peach and is restored to his youthful figure. Later that evening, the couple makes love and conceives their first child. The woman gives birth to a boy who they named Momotaro (momo meaning peach and taro meaning “eldest son”) who grows up to become a hero and have many adventures. He quests for the island of Ogres to recover a stolen treasure and defeat demons that live there. Throughout his voyage he befriends a talking dog, monkey, and pheasant that helped him overtake the mountain fortress and demon ruler Ura. The battle was vicious and violent, but with the help of his friends, Momotaro was able to defeat the demons and Ura. He recovered the stolen treasure and returned it to the rightful owners. The story of Momotaro is one of true peach greatness. I can’t promise you after drinking this beer you will be talking to dogs, monkeys, and birds about recovering stolen treasure and beating up demons. Nor that you will regain a new youthful sexual drive. What I can assure you of is the fact that I pureed a hell of a lot of peaches and fermented them in high gravity light amber colored ale, and softened it with a lot of milk sugar, and it tastes really good on your tongue in your mouth. Enjoy with friends, pets, and the elderly.

The Imperial label artwork was created by Fritz Horstman. A modified version of the same label art has been used on the new 16 packs and 12 oz bottles. We hope that you enjoy the return of Peaches & Crème.

Cheers!

- Matt Drake, SBC Operations Manager

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Do you love Short’s Brewing Company and the craft brewing industry? Do you want to help us make some of the best food on earth? Do you like working with people who care – in Northern Michigan? Are you looking for a full-time, permanent job with great perks? Short’s Brewing Company seeks applicants for its Bellaire Pub. We are looking for candidates who are passionate about the hospitality industry, are team players, and either have experience or the desire to gain experience.

 

Deli Team Members

As a deli team member, you will be responsible for prep work, building sandwiches, making pizzas, and learning how to make the other delicious food items that we serve. You must be able to do basic math, follow recipes, comply with oral and written instructions, use standard measurement systems, effectively and safely use kitchen utensils, be able to work in hot and cold environments, and have sufficient dexterity for working in a crowded workspace with various coworkers.

Bussers/Dishwashers

If you seek steady, entry-level employment in the Bellaire area, this could be the position for you. If you thrive in a fast-paced environment, you could become the next superstar employee on our team!

Pubtenders

Though we have not formally announced any Pubtender positions, we are always interested in hearing from talented servers, bartenders, or others who are knowledgeable about craft beer and would enjoy a long-term career as one of our highly skilled pubtenders.

Other Requirements

 

Jobs in our pub require the ability to climb and descend stairs, lift heavy objects, stand for hours without a break, bend, and twist. These are fast-paced positions that require precision and professionalism. You must be able to get along with others and work as a team. The reward is huge, as you will get to be a part of something that is truly special in Northern Michigan.

How to Apply

If you are interested, please email a resume and cover letter to employment@shortsbrewing.com. Previous food service or related experience is preferred, but not required.

 

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Our creative team went crazy with their humorous recap of this year’s Short’s Fest at Harbor Days. Check out this 80′s throw back video.

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One of our most sought after experimental releases is currently on tap and for sale in 6-packs at our pub and should hit stores by the end of this week. Made with fresh limes, milk sugar, graham cracker, and marshmallow fluff, we were able to recreate a slice of key lime pie in a drinkable version. The prominent flavors are immensely sweet, yet tart, with subtle hints of graham cracker coming through in the nose. Fans of this brew often have a hard time finding it before it sells out, so don’t delay in visiting your favorite craft beer store. To see images of the brewing and bottling of this year’s batch, and learn more about the brew, watch our latest Short’s video here.

2012 Short’s Key Lime Pie Release from Short's Vimeo on Vimeo.

- SBC Brew Staff

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We had a GREAT time at last weekend’s Michigan Brewers Guild Summer Beer Festival in Ypsillanti.  All of the Short’s staff members who were present at the event really enjoyed getting to meet the people who drink our beer and support our company.  Check out the highlights from the event in our video, below.   And don’t forget that we’ll be celebrating summer again this coming weekend at the 3rd Annual Short’s Fest at Harbor Days. We hope to see you there!

- SBC Event Staff

Michigan Summer Beer Fest 12 from Short's Vimeo on Vimeo.

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www.shadyhill.com

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Wednesday, August 22
8:30 PM
Come celebrate Short’s Brewing Company at Finley’s American Grill (W. Saginaw Hwy location) in Lansing. Short’s has been Finley’s beer of the month all August and so we are celebrating with them by having 4-5 Short’s Brews on tap as well as bottle specials. In addition, join the Finley’s staff for a FREE Beer 101 tutorial put on by Short’s Beer Liberators. It’s free and a great way to learn about the wonderful liquid we all love, craft beer!
Classics AND more!

http://www.finleysamericangrill.com/
5615 W Saginaw Hwy
Lansing, MI 48917

(517) 323-4309

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Thursday, August 30, 2012 7-9 pm

Come join us at Treetops resort for an evening of excellent craft brew and feats of golf greatness! The guys from Short’s will be hanging out at the Sport’s Bar where we will have up to 5 beers on tap! Treetops will also be hosting a “Beat the Pro” challenge, where people in attendance can attempt to out drive the guest pro on hand for the evening. There will be other acitivites, such as a “closest to the pin” contest, which will allow contestants the opportunity to win fun Short’s prizes! Hope to see you there.

Featured beers include:

Beach Wheat
Strawberry Short’s Cake
The Curl
Magician
Huma Lupa Licious

http://treetops.com/

Treetops Resort
3962 Wilkinson Rd
Gaylord, MI 49735

(989) 732-6711

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Thursday, August 23, 2012
5:00 – 10:00 pm
Join Short’s Brewing Company at the Clare BrewFest. Clare BrewFest was started in 2011 with the goal of providing craft beer tasting and education. We specialize in featuring Michigan’s finest craft beers.
Clare Rotary Club & Clare Main Street partner in bringing this event to the community.
- $10 for entry and 5 tastings (additional tastings can be purchased)
**Must be 21 to enter**
- Up to 20 Michigan Craft Breweries & 80 brews
- 1 Michigan Winery
- Root Beer & Ice Cream wagon for Floats
- Live Music
- Local Food Available

Excellent Short’s Beers!

http://www.clarebrewfest.com/
Downtown Clare, Michigan
(989) 429-9329

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Friday, August 31 6:30 pm

Join Chef/Proprietor David Beier and the Short’s Beer Liberation Department for a delicious five-course beer dinner at the Walloon Lake Inn. Chef will take his expertise and create five courses to match five Short’s Brews: Key Lime Pie, Kolsch 45, Bellaire brown, ControversiALE & Pandemonium Pale Ale! Cost is $38/person and will be well worth it!

http://www.walloonlakeinn.com/

The Inn is located on Winsor street,
one block west of M-75.

Walloon Lake Village, MI 49796

(231) 535-2999

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