Are You Of Legal Drinking Age?
No Yes
Home » Archives for September 2012

April 2012

Our Bloody Mary-inspired beer will once again hit store shelves throughout Michigan over the next couple weeks..  If you’ve got an adventurous streak when it comes to beer and like Bloody Mary cocktails, you’ll love this brew.

Decanted into a glass, Bloody Beer shows off an appealing ruby red glow.  We use tons of ripe, Roma tomatoes.  Upon taking your first sip, you’ll taste the dill, horseradish, peppercorns, and celery seed.  Initial, bold tomato flavors are followed by a lingering finish that allows each ingredient a chance to resonate on the palate.  Decant carefully, and let this 2009 GABF silver medal winner warm slightly in order to appreciate the full magnitude of flavors.  Some garnish this beer with a splash of Tobasco sauce.

The 2012 batch weighs in at an impressive 7.5% ABV.  The initial feedback we’ve heard from those who’ve tried this year’s batch is overwhelmingly positive.  We’re told that this is the best 12oz bottle version yet, and the closest recreation of our famous Imperial batch.

Like all of the Imperial Series brews, Bloody Beer came with a numbered hang tag/collector card.  For this brew, Joe provided a particularly articulate explanation for the creation of this unique beer:
One of the coolest things about beer is its adaptability. I am enamored with the result of this effort. I have always enjoyed a little American lager in my Sunday afternoon Bloody Mary. I have heard of great results from home brewed tomato ales, and I am familiar with using pepper in beer, so making a Bloody Mary out of beer sounded fun and delicious. I chose the California lager yeast because it produces great results in our Village Reserve, which just so happens to be a beer perfect for putting into a Bloody Mary. Although I have never used fresh dill or horseradish in beer, I thought it was a simple enough application to get the results I wanted by throwing them in and letting the beer absorb them much like making a tea or spicing solution. I chose to go with Roma tomatoes because of their cooking and flavor quality. We used 300 lbs. of the giant red berry in this beer (nearly 2 lbs. per gallon). Tomatoes are rich in calcium, potassium, vitamin A and C. Tomatoes are also a good source of lypocene which is an anti oxidant and powerful inhibitor of cancers and heart disease and is said to be good for your eyes. It’s no wonder the Bloody Mary is an infamous hangover cure with all the benefits it possesses from the spices it contains.  Pepper, dill, celery seed and horseradish have rich ancient histories for health benefits for pain relief, indigestion, colic, fever, stomach ache and inhibitors of food pathogens.  The Bloody Mary is said to have been invented by Fernand Petiot in New York in the 1920′s.  He mixed equal portions of vodka and tomato juice together and with the evolution of a little Worcestershire, cayenne pepper and lemon and American classic was born.  The name is disputed to have come from the actual Queen “Bloody” Mary herself.  While in power during the mid 1500s, she wanted to convert England back to Roman Catholicism by force, and executed hundreds of Protestant leaders. This beer will go great with most anything, especially a big piece of garlic toast, eggs, with hot sauce and locally smoked bacon.  I encourage you to enjoy it with good company at a BBQ, baptism, brunch, wedding, funeral, political gathering, birthday party, retirement party, polka festival, ballet, or at home in your recliner next to the fire place with the Wall Street Journal.

- SBC Operations Manager, Matt Drake

{ Comments on this entry are closed }

This weekend, join Pearl’s and Short’s Brewing Company for their 2nd annual celebration of great live music, bourbon, Short’s Brew, and great southern food. FREE shuttle service, by Celtic Tours, is available to Pearl’s and back from Red Mesa Grill (Traverse City) parking lot and the 8th Street Parking Deck in downtown Traverse City! A portion of the proceeds will be donated to the “Tart Trail” to help fund the extension of the Tart Trail from Acme to Elk Rapids.

We will feature the widest range of bourbon barrel aged brews we’ve ever assembled, plus a great lineup of limited specialty brews. The bands Dragon Wagon and Billy Billy Branch & the Sons of Blues perform Friday night. Sour Mash, David Gerald, and Breathe Owl Breathe perform on Saturday. Tick prices are $15 for Friday, $20 for Saturday, and $30 for both days. The event runs from 4 to 11 on Friday, and noon to 11 on Saturday.

{ Comments on this entry are closed }

This movie trailer features imagery of Short’s participants at Ore to Shore, during our early morning Water Ski Club, and at the Small Town Outlaws’ Roller Derby bout against the Kingsford Krush.
Having fun and being active is important to Short’s. We work hard and play even harder. With training for the Iceman Cometh Mountain Bike Race in full swing, we will share more footage soon!

- The Dr. (SBC Health and Wellness)

{ Comments on this entry are closed }

We are now looking for a talented candidate with a great attitude and work ethic to serve as a packaging line worker in Elk Rapids. This is a highly physical position that requires lifting, standing, twisting and pulling.  The packaging line worker is responsible for erecting and building six packs and case boxes, filling boxes with finished product, cleaning and filling kegs, cleaning the packaging department, and other similar duties. If you are interested in this employment opportunity, please email your resume and cover letter, or any questions that you may have, to employment@shortsbrewing.com

{ Comments on this entry are closed }

We are pleased to announce the arrival of our first three fall brews for 2012: Autumn Ale, Noble Chaos, and Ale la Reverend. Autumn Ale replaces Nicie Spicie as our seasonal release, meaning that we will brew and bottle it throughout the fall season. Noble Choas and Ale la Reverend will be shipped on a limited basis as seasonal specialty brews.

Autumn Ale is a London Extra Special Bitter (ESB) that is true to style. It has a medium body, amber color, and full flavor. This beer exhibits a balance of initial, malty sweetness with subtle, lingering, floral hop bitterness, resulting in an ideal bridge between malty and hoppy beer styles. Although it is named Autumn Ale and seems perfect as a fall beer, we have always featured it year round on tap at our pub. It was the first Short’s beer to receive a medal at the Great American Beer Festival, earning a silver medal in 2006. For the past three years, we’ve released it in bottles as a fall seasonal.

Noble Chaos is an amber lager that we designate as our Octoberfest beer. The name Noble Chaos refers to one of the most hectic and chaotic days in the company’s early history. Joe was trying to brew this beer while dealing with a number of unforeseen problems and meanwhile dealing with the fact that he was falling in love with one of his pubtenders (now his wife, Leah). Everything got squared away, and the beer turned out great thanks to an incredibly “noble” effort from Leah and Joe during the most “chaotic” situation imaginable.

Ale la Reverend is a distinctively dry, light bodied IPA with an appealing golden hue and thirst-quenching crispness that is laden with pungent hop aromas of citrus and spruce. Semi-sweet malt provides a backdrop for some mild earthy flavors and slight grassy notes. Doubling the dry-hop additions allows for lower alcohol levels, while still providing the entire hop effect expected of an IPA. This was the first session IPA ever created at Short’s. Actually, it was first brewed specifically for Joe and Leah’s wedding. Joe wanted a beer that packed all the hops of his beloved IPA’s, but without the high alcohol content, so he could consume them throughout his important day. The name Ale la Reverend refers to Leah’s dad, Rich Hannan, who became ordained so that he could officially marry Joe and Leah. After completing his online certification, the nickname “Rev” has stuck with Rich. The label art for Ale la Reverend was taken from an actual photo of Rich as he was wadding out with their small Sunfish sail boat to go for a cruise around Torch Lake. This year’s release marks the second time Ale la Reverend has been bottled as a limited specialty beer from Short’s.

Matt Drake, Short’s Operations Manager

{ Comments on this entry are closed }

www.shadyhill.com

{ Comments on this entry are closed }

9/28/2012
4:30 PM
If you live in or around Grand Rapids and are looking to sample some delicious Short’s brew, be sure to stop in at Art of the Table, located on Wealthy Street! Starting at 4:30pm, you’ll have the oppotunity to try multiple Short’s beers and hang out at one of Michigan’s coolest specialty stores!

http://www.artofthetable.com/

606 Wealthy Street SE, Grand Rapids, MI 49503
(616) 301-1885

{ Comments on this entry are closed }

9/25/2012
6:00 PM
Our friends at Graydon’s Crossing are hosting a 5 course Short’s beer dinner! Tickets are $35 + tax/gratuity.

http://www.graydonscrossing.com

1223 Plainfield NE
Grand Rapids, MI
(616) 726-8260

{ Comments on this entry are closed }

9/20/2012
5pm-close

Short’s Brewing Company will literally be taking over all 29 taps at the Uptown Grill on Thursday, September 20th!!  Quite possibly the first time a brewery has been able to conjure up enough beers to utilize all of Uptown’s tap space, we even surprised ourselves on this one.  Come out to try some of the rarest most unique Short’s beers around, many that can only be found on tap at our pub in Bellaire.  Short’s representatives will be on hand to talk about the beers and answer many other brewery related questions.  Do not miss this event!!

Beach Wheat
Beard of Zeus
Curl
Bourbon Dirty Bird
Spruce Pilsner
Key Lime Pie
ControversiALE
Liberator
Prolonged Enjoyment
Nicie Spicie
Bourbon Huma
Rye Not
Agave Peach Wheat
Thundeur
Gambler
Noble Chaos
Crunchy Grooves
Peaches n’ Creme
Ale la Reverend
http://www.uptowngrille.com/

3100 East West Maple Road  Commerce Twp, MI 48390

(248) 960-3344

{ Comments on this entry are closed }

9/13/2012

4pm-Close

Come join us for our first ever tap takeover at Hunter’s Ale House.  Up to 12+ varieties on tap, including some rare hard to find Short’s brews.  Short’s representatives will be on hand to talk about the beers and answer many other Short’s related questions that fans might have that evening.  Hope to see you there!!
Hunter’s will be featuring up to 12 beers on the 13th.  Short’s fans in attendance can expect to see the following beers, along with some of their favorite classics:
Agave Peach Wheat
Crunchy Grooves
Beach Wheat
Noble Chaos
Strawberry Short’s Cake
Peaches N Cream

https://www.facebook.com/HuntersAle

4855 East Blue Grass Road  Mount Pleasant, MI 48858
(989) 779-2626

{ Comments on this entry are closed }