May 2012

With hundreds of beers in our portfolio, one of our most difficult tasks is figuring out which ones to put on the production schedule. Throughout the year, we use our original, 7 barrel Bellaire Pub Brewery to brew almost all of the beer that flows from our 20 taps. As such, we have a unique opportunity to provide our patrons with tried and true favorites alongside new experimental brews. Meanwhile, we use our 30 barrel Production Brewery in Elk Rapids to brew the beer that we release in bottles and kegs.

In developing our Elk Rapids production schedule, we take into consideration a lot of factors, including whether the brew was a hit with our patrons, whether it will provide something unique for Michigan craft beer drinkers, whether the beer created buzz at festivals and tap takeovers around the state, whether we personally enjoyed drinking the beer and would like to drink it after work, and whether the product would survive the trip from our brewery to your taste buds and still taste great.

There is much to be excited about in 2013, including first time releases of many IPAs and Hoppy lagers, like Hopstache, Beard of Zeus, Dan’s Pink Skirt, MMMKay, Pan Galactic, and Juicy Tree. For the first time, we’re also releasing Rye Not?, Goodnight Bodacious, Cerveza de Julie, Village Reserve, and Evil Urges.

If you don’t see your favorite Short’s Brew on the 2013 schedule, it simply means that we wanted to mix things up. In the future, we will continue to place certain specialty releases on hiatus and then bring them back. We undertake our ambitious specialty release program because we are interested in using our extra capacity not to take our flagships into other states, but to bring more interesting and unique brews to our loyal customers here in the Great Beer State.

Cheers!

- SBC Brew Staff

{ Comments on this entry are closed }

This winter our brewers were inspired to create a new lineup of stouts that will be sure to amaze our pub-goers.  If you’re in the area, stop in to try these delicious new brews:

Yer My Boy Blue: A sweet blueberry milk stout made with 8 different malt varieties, a heap of real blueberries, and milk sugar. The intriguing fruit-filled aroma leads perfectly into the zippy, tart blueberry flavor, followed by the smoothness of roast mixed with delicate cream. A slight, dry bitterness resides in the finish thanks to the dark specialty grains. 7.5% ABV, 47 IBU.

Dirty Sturks (Nitrogen Infused Double Chocolate Stout): A dark black stout with an enticing chocolaty lace and sweet matching aroma. Milk chocolate and roasted malt fuse together creating the perfect marriage of flavors. Enhanced by a creamy, decadent mouthfeel. Mild cocoa like bitterness compliments this indulgent experience. 8.2 % ABV, 14 IBU.

Ben’s Asthma: A high ABV, pitch-black stout brewed with Medjool dates and a whopping malt bill. A sweet initial flavor is followed by a pleasant mouth-warming sensation caused by the high alcohol content quickly follows and lingers well beyond the finish. 11% ABV, 72 IBU.

Empress Catherine: A dark opaque stout with sweet aromas of molasses and black currants. Rich flavors of dark chocolate and heavy roast provide a malty balance to the pronounced bitterness in the finish, commonly found in big Imperial Stouts. 8% ABV, 55 IBU.

S’more Stout: A complex stout brewed with graham cracker, milk chocolate, marshmallow, and smoked malt. The rich, hearty flavors take turns on your tongue as the subtle graham aromas lead pleasantly into sweet flavors of marshmallow cream covered in milk chocolate, followed by a slight, lingering flavor of smoke. A flaming marshmallow garnish is strongly encouraged. 6.5% ABV, 30 IBU.

Uber Goober: You’ll taste the handful of peanuts that we brew into every glass, which are nicely complimented by rich aromas of chocolate. Creamy oatmeal, fused with peanut puree, combines perfectly with the caramel and roasted grain flavors of the malt. 6.4% ABV, 24 IBU.

If all of this is making you thirsty but a trip to Bellaire is not in your future, don’t worry. We’ve just released Cup A Joe coffee stout throughout the state in bottles and kegs. Cup A Joe is uniquely different from most coffee stouts in that we cram Higher Grounds roasted fair trade espresso beans into every facet of the brewing process. Prominent aromatics of malt, espresso, and cocoa are abundant and create a flavor robust with big malt characters fused with cream and coffee. The perfect morning nightcapper. 6.8% ABV, 18  IBU.

- Short’s Brew Staff

{ Comments on this entry are closed }

{ Comments on this entry are closed }

Our next specialty release, Bludgeon Yer Eye (6.5 ABV/136 IBUs), is hitting store shelves throughout Michigan this week. Fruity and floral aromas will delight your nose as you bring a glass of this textbook India Black Ale to your lips. The deep black color will prepare your palate for an expected dose of rich, roasted malt flavors, but not the IPA-like hop bitterness that takes over and resonates with each taste. “Punishing your senses never tasted so good.”

- SBC Brew Staff

{ Comments on this entry are closed }

UPDATE: Due to a large amount of applicants this position will be closed on Friday, November 23rd. Thanks to everyone who has applied.

We are seeking a future Southeast Michigan Field Rep.  Only applicants who are willing to complete a 6 month internship in Elk Rapids, Michigan and then permanently locate in the South East portion of Michigan will be considered for this exciting position in our growing company.

The Southeast Michigan Field Rep will be responsible for the promotion & sales of draft and bottled beer in both on and off premise accounts in Southeast Michigan.  This will include essential functions such as:

- Being knowledgeable about and believing in our beer, our company, and our mission
– Providing feedback to our brewers
– Honor our Michigan-only commitment by ensuring that the Short’s is widely available in SE Michigan
– Enhancing the effectiveness of our mission to bring many awesome beers to Michigan via specialty bottle/keg releases
– Monitor the success of our products through frequent account visits, data collection, and product placement
– Frequent account visits throughout SE Michigan
– Collecting data and managing account databases
– Learning our customer service-oriented approach and commitment to quality
– Working closely with our Quality Control department to prevent and resolve any issues
– Developing relationships with our accounts and prospective accounts, and helping them resolve any issues
– Handling on and off premise sales and customer service
– Working closely with our distributor and regional distributor representatives
– Creating and maintain a regular schedule of distributor ride-alongs
– Planning special tap features and beer tastings
– Plan beer education events – you will be the teacher
– Maximizing our POS exposure
– Attending festivals and events throughout the state
– Managing time and activities to maximize effectiveness and efficiency
– Communicating effectively
– Loving what you do and enjoying life

Other requirements:
– Excellent written and oral communication skills a must
– Natural teaching ability and outgoing personality
– Professionalism
– Bachelor’s Degree, or equivalent experience
– Hospitality experience preferred
– Must have and maintain a valid driver’s license and be willing to drive on a daily basis
– Mastery of basic computer programs such as Excel, Word, and Google mail
– Available to work a broad schedule including some nights and weekends
– Past beer sales experience at distributor or brewery level a plus

You must be fun, creative, and motivated. You must demonstrate a passion for craft beer and want to live and work in Michigan. If you are interested in this awesome opportunity and you meet our requirements, we want to talk to you. Forward your cover letter and resume and/or any questions to employment@shortsbrewing.com.  We expect a large volume of applicants and apologize that we may not be able to interview and/or quickly respond to everyone who contacts us regarding this position.

{ Comments on this entry are closed }