Short’s Brewing Company proudly promises to invest in our consumers as much as possible. We frequently receive questions from Short’s fans from all over the country that range in all areas of our business. We are flattered by the interest taken in our company and everyone’s desire to learn more about what we do. Short’s strives to field as many personal questions as possible and tries to do so in an efficient and time-effective manner. Some of these questions have become quite frequent among Short’s enthusiasts.  So, we thought that we would make them accessible to you for immediate answers and time spent more productively for all.

 

Cheers,
SBC

 

Contact

About Our Beer

Q: Where can I find your beer?

A: Short’s Brewing Company is distributed only within Michigan, and we have no plans to distribute in other states. This is our best way to give back to the state that made it all possible for us. It’s part of what Joe Short likes to call “our Michigan stimulus package.” You can find us in over 3,200 locations statewide including restaurants, bars and big box grocery stores, along with liquor/party stores that take pride in awesome craft beer selections! If your favorite retailer doesn’t stock Short’s, be sure to ask them “why not?” Looking for our beer near you? Check out our beer locator!

 

There is one exception to our policy of not distributing outside of Michigan.  Each year, we attend several craft beer industry events outside of Michigan, such as the Great American Beer Festival, SAVOR and the Extreme Beer Fest.  When we go to those events, we sometimes ship a small amount of our beer so that we can enjoy Short’s while we’re on our trip.  We call this the “my buddy” program (those familiar with 1980s television commercials will enjoy this reference).

Q: Can you ship me beer?

A: Michigan law does not allow us to mail or ship beer to customers.

Q: Do you fill personal cornie kegs?

A: If you have your own cornie keg you would like to fill, please have it cleaned, sanitized and pressurized to 10-15 PSI. Calling ahead (231-498-2300 x2) is essential, as brewers may not have time to fill your keg without a prescheduled appointment. Please be ready to sit down and have a pint or two while you wait for your keg to be filled. Please note that all keg pick up and drop offs are done at the Bellaire location only.

Q: Where do you get the ideas for these beers, names and labels?

A: Conceptual ideas for the beer can come from anywhere. Basically, if we can dream it, we’ll try to brew it! The names usually pick themselves and tend to appear after a good night of getting “acquainted” with the new style. We try to use a collection of independent artists and designers for our signature labels. Much of our original label art comes from an old college buddy of Joe’s, Fritz Horstman.  Currently, we frequently work with Tanya Whitley.

Q: I want to distribute your beer.

A: Imperial Beverage is our distributor throughout of the state of Michigan. We are currently not looking to distribute out of state.

Q: I want to sell your beer in my store/bar.

A: Imperial Beverage is our distributor throughout of the state of Michigan. To learn who your local rep is or to discuss particular Short’s products, please email jon@shortsbrewing.com.

Q: I want to have a Short’s beer dinner at my establishment.

A: The understanding that the right craft beer can perfectly complement a dish has led to the rise in popularity of beer-food pairing. Jon Wojtowicz, Director of Beer Liberation, has been with Short’s for more than six and a half years.  If you want to know about beer and food pairing, he is your man! You can contact him at jon@shortsbrewing.com.

Q: Does your beer need to be kept refrigerated?

A: Beer is a perishable product and without proper refrigerated storage, it will deteriorate more quickly over time. Fortunately, the hops, alcohol and our pasteurization process provide a subtle safeguard to buy us extra time until it lands into the consumer’s refrigerator. We put “keep refrigerated” on the packaging for a few reasons.

1. To protect ourselves from any neglect that may take place during the shipping/storage process.

2. To encourage retailers to keep our product refrigerated at all times. With higher quality products, there is no other way but refrigeration or high turnover to ensure that spoilage does not take place.

Q: Is yeast at the bottom of my bottled beer normal?

A: Yes, because we do not filter or mechanically separate our beer, some yeast may settle in the bottom of the bottle. It’s actually good for you. Still, most craft beer drinkers prefer to decant their beer into a glass and leave the yeast in the bottle.

Q: Do you use local ingredients when making your beers?

A: We use local ingredients whenever they’re available, cost effective and consistently available.  We use hops from New Mission Organics in Kind Ale and have even brewed an “all Michigan Beer” called Bonafied Legit by using New Mission Organics hops and malt from the Michigan Malt Co.  We also use locally grown fruit, maple syrup, cider and spruce trees some of our brews.

Q: How many carbs and/or calories are in your beer?

A: Our beer is made with more ingredients than a standard domestic “light” lager and has a higher carbohydrate and caloric count due to non-fermented residual sugars that provide delicious flavors.

Q: Do you make gluten-free beer?

A: In 2013, we undertook our first attempts at true Short’s Brew quality beers that contain less gluten. Focusing on what many of us would want to drink if we were cut off from beer for any length of time, the two beers created were a low-gluten India Pale Ale (Dr. Zeus) and India Pale Lager (Alien Einstein).  They are incredibly delicious!

In order to ensure that our new low-gluten process was successful, and to make certain we would not be misleading people by falsely promoting a low-gluten beer option, we sent samples to a lab where gluten content could be determined.  Though neither of these beers can be promoted as “gluten free” (since both started off deriving from gluten based cereal grains), we hoped that the test result numbers would provide us with the security and information to encourage gluten-intolerant folks to try it with confidence. When the test results returned, the gluten levels were too low to even read. This beer produced gluten readings that were below five parts per million, the allowable numbers for gluten-free products.  As brewery manager Tyler Glaze put it, these beers have lower gluten levels than gluten free but cannot be called “gluten free.”  We will continue to produce low-gluten beer and may bottle it in the future. However, we will not distribute kegs around the state since we would not be able to ensure that such beers would be served through draft lines that had not previously been used with beer containing gluten.

Q: Is the Bellaire location a brewery only or is there a pub to sample the beer? Do you have food there?

A: Bellaire is still a fully functioning brewery. In fact, it brews all of the beer we serve at our pub.  There is a gourmet deli in our pub as well.  We feature an array of artisan sandwiches, wraps, soups, appetizers and pizzas. We also try to offer a unique selection of exclusive draft beers, which can only be found at our Bellaire pub, to help make the journey even more rewarding. This is the only Short’s location that offers an opportunity to sample our beer.

Q: Where can I stay in Bellaire, when I come to visit Short’s?

A: There are a number of fine lodging establishments in Bellaire and many ways to find out more information about them. Check out the “Planning Your Visit” tab on our website.

Q: Do you fill growlers from other establishments?

A: Absolutely, it’s not what’s on the outside of the growler that is important; it’s what you’re filling it with that really matters.

Q: Do you serve beer at your facility in Elk Rapids?

A: We do not serve beer of any kind (draft, bottles or kegs) at our production facility. The design of Elk Rapids was to create a Short’s location where the brew team could focus on making and packaging the finest quality Short’s brew with limited distractions. There are no plans to serve beer at the production facility anytime in the near future.

Q: Can we buy beer from the Elk Rapids location?

A: As of right now, the license that we have does not allow us to sell beer to the public from the Elk Rapids location. This includes beer pick up as well.

Q: Can I return a keg to the Elk Rapids facility?

A: No.  Kegs must be purchased, picked up at and returned to our pub in Bellaire.  Sorry, no exceptions!

Q: Can we get a tour?

A: Check out our Tours page for more information!

Q: When will Short’s have a pub in [insert name of city here]?

A: Probably one of our most frequently asked questions.  There are no immediate plans to expand Short’s into any new areas. The Bellaire location was strategically picked by Joe Short, and we pride ourselves on being a destination brewery. We realize that it can be quite a journey for many people; however, we hope that if you do venture out our way, you’ll quickly understand how it plays perfectly into our company’s philosophy and mission statement.

Q: Can you send me labels?

A: If you go to our webstore, you will find beer labels, bottle caps and all the Short’s gear you can imagine!

Q: Can I get an internship?

A: We do not currently offer volunteer work or unpaid internships in our brewery.  When we have job openings, we list them on our Careers page.

Q: I am having a party and would like your beer there. How much should I order?

A: We sell our kegs in 1/2 barrels (15.5 gals), 1/4 barrels (7.75 gals) and 1/6 barrels (5 gals). To break it down into 12oz. pours, you will get roughly: 165 glasses from a 1/2bbl, 82 glasses from a 1/4bbl and 53 glasses from a 1/6bbl.

 

Here are some questions to help determine how many kegs you will need.


1. Are there going to be other alcoholic beverages?


2. Of your guests, how many are of legal drinking age?


3. Are your guests familiar with microbrew beer (are you going to have domestic keg as well)?


4. How many different beers were you thinking about getting?


5. Are you OK running out of beer or would you prefer to have some left over?


6. How long will the bar be open?

Q: Who distributes your beer?

A: Our distributor for the entire state of Michigan is Imperial Beverage, based out of Kalamazoo. You can contact Imperial by calling 269-382-4200 or by visiting them at www.imperialbeverage.com.

Q: Will you donate to my event or sponsor me?

A:

SHORT'S BREWING COMPANY SPONSORSHIP & DONATION POLICY


Since opening in 2004, Short’s has supported many worthwhile causes and events. We are lucky to be a part of a wonderful community and it gives us great pleasure to be able to give back. These are the guidelines Short's Brewing Company refers to when considering sponsorship/donation requests from non-account entities.


 

HOW TO MAKE A REQUEST


All requests must be submitted to cs@shortsbrewing.com for review. Due to the volume we receive we are unable to accept them at the pub or over the phone. We ask that before submitting a request you read through the following information and guidelines.


 

GENERAL RULES FOR SPONSORSHIPS & DONATIONS


- “Michigan only! Michigan forever!” There are so many worthwhile causes and events across the country, but we choose to focus our efforts in the state of Michigan. Requests outside of Michigan will not be reviewed.
- Sponsorship and donations will be allocated with priority to organizations and events based locally in Northern Michigan and those that share Short’s Brewing Co.'s core values. Other important considerations include amount requested, targeted audience, and remaining monthly funds.
- We decline involvement in anything related to schools and other educational institutions that work directly with young children. It’s not that we don’t believe in supporting our area schools, but we find it inappropriate to do so as an alcoholic beverage producer.
- State law prohibits us from donating beer to any events. Our hands are tied on this one.
- Due to the time and effort required to consider and process each request with care, we need at least 10 days’ notice. Any request that does not give us 10 days will be automatically declined.
- Any requests from Short’s accounts will be deferred by the Customer Service Department to the Beer Liberation Department.

 

SPONSORSHIP


Sponsorships are defined here as direct monetary gifts from Short’s Brewing Company to an external organization or event. As much as we would love to be a part of each and every sponsorship opportunity, we wouldn’t be able to make any beer if we gave everything away. Consequently, it is impossible for us to support each and every cause, no matter how worthy. New sponsorship requests are being reviewed at this time. Organizations and events may request Short’s sponsorship and shall be either approved or rejected based on the criteria laid out within this policy.


DONATIONS


Donations are defined here as non-monetary gifts from Short’s Brewing Company to an external organization or event. Again, beer cannot be donated to any event, it would be illegal for us to do so. New donation requests are being reviewed at this time. Organizations and events may request Short’s donations and shall be either approved or rejected based on the criteria laid out within this policy.



Q: How can I ask Short’s other questions?

A: Simply email cs@shortsbrewing.com, and we’ll get back to you.

Production Facility FAQ

Q: Can I get a job as a brewer at Short’s? What if I have no experience? What do you guys look for in new hires?

A: When we have job openings, we list them on our Careers page.  If there is no brewing position posted, then we are not hiring brewers.  We generally promote all brewers from within our organization.

Q: Do brewers just stand around and taste beer all day?

A: Short’s brewers are some of the hardest working people out there. They start in the wee morning hours and finish after the sun goes down. Though brewers and scientists who work at Short’s may taste the beer to make sure that it meets quality standards, they wait till the end of the day before they enjoy a thirst quenching pint.

Q: Can we get a tour?

A: Check out our Tours page for more information!

Pub FAQ

Q: What is honor cover?

A: Short’s books local singers/songwriters who travel to the pub to provide music during our dinner hours and later into the evening. We charge a cover on these nights of $2-5 that patrons are expected to pay by placing their donations in a container located at the front of the stage “on their honor.”

Q: Are kids allowed at the brewpub in Bellaire?

A: Short’s is a family-friendly pub, and we encourage Short’s patrons of all ages to come and enjoy the warm and inviting atmosphere. We do ask that minors be accompanied at all times and that no person under the age of 18 be in the pub after midnight.

Q: I want to have a birthday party, rehearsal dinner or wedding reception at Short’s.

A: While we love getting interest for these special events, we unfortunately do not have the capacity to accommodate groups or parties of this nature. All guests are subject to our operations standard of “first come, first served.” This means if there are 5 or 50 people in your group, you’ll need to find your table(s) and you’ll be responsible for placing your orders at the bar.

We always appreciate a heads up if large groups are coming in so we can be properly staffed in our deli and at our bar. Please let us know by emailing cs@shortsbrewing.com.

Q: Do you take reservations?

A: We do not take reservations. If a table is not available when you walk in, just head up to the bar, grab a beer and one should open up by the time you are done. If you are coming in with a large group, please call ahead so we can be appropriately staffed to better meet your needs.

Q: What are your hours of operation?

A: We open at 11:00 am, Monday through Sunday. Closing times can vary due to a late night influx of business or lack thereof, but we will at least remain open until 10:30 pm, Sunday through Thursday, and midnight, Friday and Saturday. Please check our website for special closures and holiday hours of operation.  Our kitchen typically closes at 9 pm, Sunday through Thursday, and 10 pm, Friday and Saturday (and all summer long).