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Short's Brewing Company Expansion
Shorts Brewing Company announces Bellaire Expansion, new Elk Rapids facility.

Bellaire, MI - February 4, 2008 - Today Shorts Brewing Company (SBC) announced a $1.9 million expansion including upgrading and adding to its facilities. The expansion will be in two phases. Phase One will be to construct a new production facility in Elk Rapids, MI. The new facility will allow SBC to dramatically expand the production of its popular Shorts Beer brand. The project will involve the purchase of a new 18,000 sq ft building and the installation of approximately $500,000 of new equipment. The project is already underway and it is hoped that all regulatory approvals will be passed and beer will be available from the facility by late spring.

Phase Two will be started in late 2008 and will see an expansion of the Bellaire location. The pub will be expanded to offer more space and the kitchen will be renovated to be able to offer a larger selection to more people. There are numerous other plans to make the pub a focus of the town and to draw in more visitors to the area. Both expansions will generate large tax revenues and lead to the creation of a significant number of jobs.

In selecting an area to expand we searched all over Northern Michigan. “It was thanks to such a persuasive chamber in Elk Rapids that we finally decided to place the new production facility in the Village” said Scott Newman-Bale, Vice-President of Shorts Brewing Company on announcing the expansion.

SBC will be expanding its product offerings to bottles starting late spring. An estimated launch date of May 5th has been set with the most popular beers Huma-Lupa IPA and Bellaire Brown to be the first release. Presale for retail locations will be beginning March 1st and a sell out is expected.

“After the expansion is completed we aim to expand our distribution network to other states” said Joseph Short. Currently SBC has had distribution offers from most states and even other countries, there are no specific plans on what states may be first in line to receive Shorts.

SBC would like to thank Ed Bailey (Windridge Consulting), Terri Crandall-Kimble (Elk Rapids Chamber of Commerce), Lydia Murray (Michigan Economic Development Corporation), Andy Hayes and Sheri Rhoads (Northern Lakes Economic Alliance) for there hard work in helping SBC expand.

About Shorts Brewing Company
Shorts Brewing Company (SBC), headquartered in Bellaire, Michigan, is one of the fastest growing beer brands in the Midwest. Founded in 2003 production has almost doubled annually and the next few years look set to meet or exceed that growth. SBC has an ever growing portfolio of beers including no fewer than nine award winning beers. SBC is committed to beer liberation and furthering craft brewing one person at a time. For more information contact Scott Newman-Bale at 517-285-3621 or at sbale@c-fg.com

 

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Smugglin Plumbs: Sweet perfume of rich roast and plum, cast through hearty malted complexity, finishing slightly sweet and dry. .75 lbs. plumb per gallon. 5.8% ABV

Cup a Joe coffee Cream Stout: Deep aromatics of malt, sweet espresso and cocoa. Flavor is robust with big malt character covered with cream and coffee. 6.0% ABV

Snow Wheat: Winter Hefeweizen Style What Ale - notes of banana and clove

Hangin Frank: Toasted pale ale with tons of citrus hoppiness.

The Golden Rule: Our organic English IPA has a simple malt profile which lends most of its attention to the unique hop flavor and aroma. 5.8% ABV

The Magician: A rich lustrous dark red London ale. Rich malt complexities lending notes of toaste caramel, raisins, toffee, and slight roast chocolate. Very light hop additions let the true malt characters promenade throughout the tasting enjoyment this beer
offers. 6.0% ABV

Black Cherry Porter
Chocolate Wheat
Huma Lupa Licious
The Village Reserve
The Soft Parade
Local's Light
Pontius Road Pilsner
Autumn ALe
Bellaire Brown
Pandemonium Pale Ale

The Beer Locator:
Find Short's brews all over Michigan!

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