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Updates: GABF sponsorship, off-season parties, new brews on tap, Huma bottles, Traverse Magazine article, toast to Michael Jackson, holiday gifts, "Pimp Your Fridge," color season, new hours, Greg Brown show, and the Traverse City rumor

GABF sponsorships officially closed. Thanks to our 42 sponsors we will trek to Colorado on Oct. 8gh to arrive on the 10th. We hope to represent Northern Michigan well. Thanks again everyone. We will be compiling data all week to ready the pint cards and t-shirts! Look for yours in the mail!

We're planning our off-season parties once again. So far we have our Halloween party schedule for October 27th and the Brew-Ski Bash for Nov. 24th. At the brew-ski we plan on releasing 3 stouts for the winter: Cup A Joe coffee Creme Stout (with Higher Grounds Coffee), Peanut butter oatmeal stout and T-Money's plumb sweet stout. Details will materialize within the next few weeks. Start planning for your costumes now!

New Beers on Tap: Funkin Punkin and Noble Chaos. Others include: Local's Light, Pontius Rd. pilsner, Village Reserve, Autumn Ale, Pandemonium Pale Ale, Huma Lupa Licious, Bellaire Brown, Chocolate Wheat, Nicie Spicie, and Soft Parade. Others specialties: Rich's Rye IPA, Life's Tuition Raspberry ale, Purple Rain blueberry pilsner, Black Cherry porter.

We have about 60 cases of Huma Lupa Licious bottled up. Come get them while they last!

Check out the current issue of Traverse Magazine! Jeff Smith and Brian Confer did an awesome job on a spread for Short's! Last January they spent an entire day with me in the brewery documenting the madness.

This Sunday we will be doing a toast to beer writer Michael Jackson at 8 pm. Rick Coates will be doing some readings as we commemorate a great pioneer of beer and brewing literature.

We are overhauling merchandise for the fall/winter. Start planning your holiday gift shopping with us. Our hope is to release some new items in time for the Brewski Bash (Nov 24th). Look for another batch of SBC custom crates for the imperial beer series, and information on how to "pimp your fridge." Make your own Short's Brew keggerator - omit bottles and growlers from your house and garage and enjoy fresh pint after pint. Better beer value and get some use out of that old fridge in the garage!

Make time to enjoy our fall color season. The next 4 weeks up here is going to be beautiful as the leaves begin to turn color. Take advantage of our walking/hiking trails close by. Find a kayak and paddle the northern and lower chains or take advantage of the plethora of great local golf courses. Autumn in Northern Michigan is my favorite time of year!

Take note of our hours: Currently closed Thursdays. Open Mon, Tuesday, Wednesday, Friday and Saturday : 11:30 am till midnight - sometimes later. Sunday Noon to 11 pm. We may adjust hours of operation once more in November. We'll keep you posted!

City Opera House T.C. - I was recently informed that our beer was advertised for the Greg Brown Show at the City Opera House in September, and was not available at the show. I claim no responsibility for the mis-communication, as the organizers of the event are responsible for purchasing the beer from our wholesaler. I was completely unaware of this event featuring our beer. Had I known I would have directed the peoples responsible to the right direction. I am even more saddened by the inferior products that were served in lieu of Short's Brew.

Bottles???????? when and where can I get them? Well right now just at Short's in Bellaire. As mentioned previously we have a small stash of Huma 6 packs, anniversary ales and the imperial beer series available in the pub. We are working on plans for a production facility and hope to have it manufacturing beer by this time next year. No promises, as unforseen complications are everpresent with projects such as this. In order for us to feed the demand for bottled beer we simply have to build a bigger brewery. Patience, patience..........

Traverse City Rumor... - Just for the record, we have retracted many of our thoughts and ambitions to move our operations into Traverse City. So no, it is not going to happen, at least at this phase of our growth. We will maintain status quo in Bellaire and continue with our production facility plans off site (hopefully still in Antrim County). When I know more you will know more.

Cheers! and May the Short's BE with you all.....

Joe

Stay up-to-date on special events!

Tuesday Night: Open Mic, 8pm
Open Monday, Tuesday, Wednesday, Friday and Saturday from 11:30 am till midnight - sometimes later.
Sunday noon to 11 pm
Closed Thursdays

Smugglin Plumbs: Sweet perfume of rich roast and plum, cast through hearty malted complexity, finishing slightly sweet and dry. .75 lbs. plumb per gallon. 5.8% ABV

Cup a Joe coffee Cream Stout: Deep aromatics of malt, sweet espresso and cocoa. Flavor is robust with big malt character covered with cream and coffee. 6.0% ABV

Snow Wheat: Winter Hefeweizen Style What Ale - notes of banana and clove

Hangin Frank: Toasted pale ale with tons of citrus hoppiness.

The Golden Rule: Our organic English IPA has a simple malt profile which lends most of its attention to the unique hop flavor and aroma. 5.8% ABV

The Magician: A rich lustrous dark red London ale. Rich malt complexities lending notes of toaste caramel, raisins, toffee, and slight roast chocolate. Very light hop additions let the true malt characters promenade throughout the tasting enjoyment this beer
offers. 6.0% ABV

Black Cherry Porter
Chocolate Wheat
Huma Lupa Licious
The Village Reserve
The Soft Parade
Local's Light
Pontius Road Pilsner
Autumn ALe
Bellaire Brown
Pandemonium Pale Ale

The Beer Locator:
Find Short's brews all over Michigan!

Want to serve Short's at your estabishment? Let us know!



Bellaire Smokehouse

Rooted to Nature

Disc Golf Michigan

Grass River Natural Area

Michigan Folk Live

Stonewaters Inn

The Village of Bellaire

The Inns of Antrim County
Up North Lodging

Grand Victorian Bed & Breakfast Inn

Applesauce Inn

Institute for Sustainable Living, Art & Natural Design (ISLAND)

Deep Wood Press

Earthwork Music

Fritz Horstman

Nathan Baker Photography

Steppin' In It

Ween

Tratoria Stella

Magnum Hospitality

Michigan Brewers Guild

Pro Image Design

Chain O'Lakes Camp

Brewers Association

Master Brewers Association of the Americas