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New Short’s Merchandise Available Now!

Shorts Anniversary Weekend Package – $26.00
This includes a 2011 Short’s to Short’s Paddle Tee, an Anniversary Party Tee and a Commemorative Paddle Mug. Valued at $31, but yours for $26! Both shirts will be the same size.

Also be sure to check out our popular new Charcoal Grey Bottle Cap Tee ($18), Ceramic Coffee Mugs ($25), and Purse Hooks ($10.95).

Check out our web store for all the details! If you have questions, please email [email protected].

-Short’s Brewing Company

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Short’s to Rebrand Hangin’ Frank

After receiving some very heartfelt communications regarding our much loved seasonal beer named Hangin’ Frank, Short’s has decided to rebrand this beer for next year. The rebranding will keep the beer exactly the same, but with a new name and new artwork. For anyone wondering why we have a beer called “Hangin’ Frank” in the first place, it involves the legend and folklore of the City Park Grill in Petoskey, which is the restaurant that inspired this particular beer. We regret any pain that this beer name and artwork has caused, and appreciate your understanding!

– Short’s Brewing Company

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Ode to Joyous Almondo! Beware the Sasquatch Named Kodini!

Winter in Northern Michigan is time for snow skiing, getting cozy-cozy by the fire with your special someone, and, for us, making crazy new beers for you to try. With that spirit in mind, we bring you two new experimental beers, Joyous Almondo and Sasquatch Named Kodini. Their descriptions are below. Be sure to drop into the pub and try these out!

Joyous Almondo~ Described as an experimental Brown Ale, all traditional brewing ingredients take back seat to allow the focus to be on the “exotic” adjuncts that make this beer so special. Equal parts chocolate, coconut, and almonds create a brown ale delicacy unlike any other. Sweet soft aromas of chocolate and coconut excite the senses and peek curiosities. The first sip leads toward a perfect fusion of flavor, as chocolate and coconut seem to embrace the toasted almond qualities, complimenting and accentuating in impeccable unison. Pleasant almond flavors remain well into a finish that is not too sweet, bitter, or dry.

Sasquatch Named Kodini~ A medium bodied, light brown ale made w/ oranges, marshmallow, chocolate, and cinnamon. Following the path laid before it by other recent R&D beers, this one definitely picks up where they left off and then goes way beyond. This beer features a crazy sounding name, four unusual and exotic brewing ingredients, and a malt composition that makes it extremely hard to define. The initial aromas of zesty orange fragrances reluctantly give way to subtle hints of coco and malt. Tangy orange flavors dominate the first taste and linger into a slightly bitter finish. Eventually, the elusive malt sweetness complimented by chocolate and faint marshmallow flavors join harmoniously with the citrus and give way to traces of cinnamon. This beer is so complex that many individual components do not become more prevalent until warmer consumption temperatures are reached.

– SBC

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Good Humans Bottling

Don’t forget…

Our winter seasonal Good Humans will only be available in stores for one more month. After February we won’t see this little beauty again until next December. Enjoy the video of one of the last bottling runs for this epic dry hopped double brown ale, and see if the subliminal imagery makes you thirsty enough to run out and grab a six pack before they’re all gone.

SBC

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Short’s Woodmaster Bottles Coming Soon

Released for the first time since 2007 the beloved Woodmaster, an Imperial Brown Ale made w/ toasted pecans and Northern Michigan maple syrup, returns to the Short’s brewing schedule. First brewed near the end of 2006, this beer was originally part of our 13 beer Imperial Beer Series. Hand filled, capped, and labeled the original was only available for sale at our Bellaire pub in 750ml bottles. This time we were aiming to make it more readily available for Short’s fans located throughout the state, and decided on doing a special bottle release in 12oz six packs. However, distribution will be extremely limited, so seek out your specialty bottle shops within the next two weeks, and get ready to covet your share of this very tasty brew. Can’t wait two weeks? Then visit our brew pub in Bellaire, where a select number of Woodmaster six packs are already available!’

Cheers!

SBC Crew

Woodmaster A high gravity American brown ale fermented with Northern Michigan maple syrup and toasted pecans. This dark brown, full bodied ale is rich with sweet malt and syrup flavors which are complimented by the presence of hop aromas and a faint nuttiness. The palate delights with toasted qualities of caramelized malt and an earthy pecan laced finish.

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Short’s Liberator and Freedom of 78: Pure Guava IPA in bottles!

Two Short’s beers hit the shelves this week for the first time!

As you will find in the description below, this beer was a special one for SBC. Created by Tony Hansen, this beer was an opportunity to thank Joe for providing us all w/ the chance to create our own niche in such a unique industry which is unlike any other. What better way to do it than through the hoppiest monster we have ever made!?! The hardest part was not the immense hop additions every four minutes throughout the boil, or finding a malt bill that would be big enough to showcase all of this hop intensity. It was actually the juggling of the beer from tank to tank for over two months, with the hopes that Joe wouldn’t catch on, that made this one so challenging. You try hiding a brand new beer style, made in secrecy for the founder of the company, in his own brewery……it’s not as easy as it may sound. The good news is that Joe loved the beer, was so impressed with it, that we decided to bottle it last year. The even better news is that all of you really loved the beer, and wanted more than we were capable of providing! As the e-mails poured in, months after the bottles had come and gone, we realized that this year was going to take a lot more in order to satisfy all of you thirsty “Hop Heads”. Therefore, six batches of Liberator later, it returns to retail shelves today!! Make it a point to seek this one out, because once you taste it, you will understand how it liberates the senses of what a double IPA can or should be.

Liberator~ To pay homage to the original hop headed hero of Short’s Brewing Company, this beer was made as a 30th birthday gift for Joe Short. Our first official double IPA, this beast employs a sizable malt bill, but it’s the ridiculous amounts of hops added to the boil every 4 minutes for 120min that showcases this beer. A fruity, floral, piney intensity of hops penetrates through the caramelized malt profile. The finish is bitter with a punch of fresh citrus compliments of fresh lemon and orange zest added after fermentation. A true IPA drinker’s paradise.

ABV: 7.5% IBU’s: 300+ (basically, it’s immeasurable because it maxed the IBU scale out at 125)

If the rumors of the Freedom of 78′: Pure Guava IPA haven’t hit your ears yet, it will as of today, for it too is finally out in retail stores! This one will go fast!! With extremely limited number of cases produced, the employment of guava nectar, and the fact that this is our first collaboration brew ever, I would not expect this beer to make on shelves through the end of the week. If you missed it, and will not be able to forgive yourself for not having the chance to try it. Then come on up to Bellaire, check out the amazing renovations that will have just been completed at the pub, and purchase some of this awesome IPA from our private stash. Besides, who couldn’t use another reason to come up north for a pint or two.

A nice medium bodied IPA with a wonderful bright clarity and pleasing bronze hue. The aroma is a unique fusion of citrus fruit combined w/ subtle pine qualities. The distinct characteristics of the guava nectar are impossible to miss as the sharp sweetness and slightly tart flavors snap across the palate. Comparable attributes of tangerine, nectarine, and even some faint honey flavors are detectable. The finish quickly turns to a bitterness expected of an IPA, that resonates and turns dry during prolonged tastings.

Freedom of the body, freedom of the mind, this bitter nectar does it all ABV 6.9%

Cheers!

SBC

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Pub Construction Update

Pub Renovations are really moving along well. With the demolition phase completed, most of the framing of new walls went up quickly. We are very fortunate for our team of talented, hardworking crew, from right here in northern Michigan, who have been working virtually around the clock. Check out some of our photos!

And remember you can watch the renovations live here.

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Short’s Gift Packs

Shorts gear is great for gifts all year round but especially for the holidays!  We are offering Shorts Gift Packs with a sweet assortment of combos, combos like a logo pint glass and malt balls, t-shirts with logo pint glasses or a growler (beer not included!).  So come on into the Bellaire pub to check them out, get a great deal and a super gift for your loved ones!

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Freedom of 78: Pure Guava IPA

Our first ever collaboration effort with another brewery is here and available in bottles!

This beer was our first ever collaboration effort w/ another brewery.  Brewed together w/ a brewery based in Chicago IL, called 1/2 Acre Brewing Company, this beer was just as much fun to make as it is to drink.  The collaboration concept was first conceived when Joe visited the 1/2 Acre Brewery back in May, and quickly realized that the two company’s had a lot in common. The first version was brewed this past June, in Chicago at 1/2 Acre’s brewing facility, and packaged in 22oz bottles.  This past October, the 1/2 Acre crew came up to N. Michigan, and brewed a batch at our facility in Elk Rapids.  We decided at that time to package it in 12oz 6-packs.

A nice medium bodied IPA with a wonderful bright clarity and pleasing bronze hue.  The aroma is a unique fusion of citrus fruit combined w/ subtle pine qualities.  The distinct characteristics of the guava nectar are impossible to miss as the sharp sweetness and slightly tart flavors snap across the palate.  Comparable attributes of tangerine, nectarine, and even some faint honey flavors are detectable. The finish quickly turns to a bitterness expected of an IPA, that resonates and turns dry during prolonged tastings.

Freedom of the body, freedom of the mind, this bitter nectar does it all  ABV 6.9%

Cheers!

SBC

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Watch Pub Renovations Live

Curious to see what’s going on at the pub during construction? Click here and watch the SBC crew hard at work!

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Limited Hours While Closed

Just because we’ll be closed from Nov 29th – Dec 17th doen’t mean you can’t still come in and get your favorite six packs, kegs and gift certificates!

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Plum Rye Bock Now on Tap!

We’ve updated our “On Tap” list and added Plum Rye Bock. Get it while you can!

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