News

For Immediate Release:

Bellaire, MI – Short’s Brewing Company was awarded a gold medal in the category of experimental beer at this year’s Great American Beer Festival in Denver, Colorado. Short’s won gold with “Key Lime Pie” – a desert beer that is brewed with real lime, milk, graham cracker, and marshmallow crème.

The Great American Beer Festival is the world’s largest commercial beer competition, and medals won at this event are widely regarded as the highest recognition in American brewing. The 2010 competition featured 516 breweries from around the United States, with over 3,523 beers submitted for judging. Short’s has previously won two Silver medals at the Great American Beer Festival, one in 2006 for its Autumn Ale (ESB) and one in 2009 for Bloody Beer (Experimental Beer).

It was not just the Key Lime Pie that was drawing attention to Shorts. Many beer critics, including Charlie Papazian and Ray Daniels, two of the leading figures in the United States brewing industry, referenced Shorts Brewing to be one of the most popular booths.

Short’s opened for business in 2004. Its pub, located in Bellaire, always features twenty beers on tap and a gourmet deli menu. In 2009, to meet increasing demand for the company’s product, Short’s opened a larger brewing and bottling facility in Elk Rapids. Owner Joe Short is proud to have established this highly-regarded brewery in Northern Michigan, and remains thankful to the community for supporting his business.

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Come join us on Saturday, October 30 for our annual Halloween costume party.  Funkin’ Punkin’ will be on tap and Code Brown, a Ween cover band from Detroit, will be providing some excellent tunes to fit the festive theme.  Costumes are not required, but are strongly encouraged.  There will be a costume contest, with awards going to the winners for an array of categories. Download the promotional flyer here.  Click on the menu below to see the full sized menu!

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Hat’s are back! We just re-stocked our supply of flex fit and trucker caps, now available at the pub and our online store.

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Short’s Closing November 29th 2010 and reopening on Dec 17th for a small renovation to the deli and pub. Sorry for any inconvenience. Please stock up on all your SBC goodies ahead of time!

Joe Short

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Good new folks! The Buck Fifty Pints here for your enjoyment. And the best part – there are still a few spots open. Don’t delay, these will go quickly. As always, if you’re interested, call the pub and ask for Monica, or email her at monica [at] shortsbrewing [dot] com.

Here’s more information if you forgot what it’s all about.

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Good news! Our very popular Bike Jerseys are back in stock and ready for purchase! The new 2010 Bike Jerseys are now in and available for purchase in the Short’s Online Store, as well as our fine pub in Bellaire.

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UPDATE! The match has been cancelled until further notice, check back here for any new updates on the matter.

As you’ll recall, we had a hard fought game against our brothers in Traverse City a little while back. This coming Wednesday, we’ll be having a rematch at a location to be determined. Come cheer on your favorite team, or just come and support two great local craft brewers as we get a little exercise in. Check back here for a final location, and in the meantime enjoy some pictures from our last event.

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UPDATE: We only have a few spots left!

Every year for the past six years, we’ve hauled our beer, our gear and our staff to Denver, Colorado to present our wares at the Great American Beer Festival. The GABF is the largest and one of the most prestigious beer competitions in the world. Each year the response to our festival booth and our beer grows, putting Short’s Brewing Company among the most popular at the festival (over 457 breweries and over 49,000 attendees!). We want to continue to return to Denver, and we want to represent Bellaire and all of northern Michigan to the best of our ability.

The expenses associated with this trip are pretty hearty, so to help buffer the trip expenses we’re selling a limited number of Short’s Supporter Beer Licenses.

Here’s how it works: Sponsors pay $150 to cover the cost of one entry and to qualify you for $1.50 beers for one year. Your year of beer starts on September 16th, 2010.

Here’s the fine print : Your “beer license” is for your use only. One sponsor = one license and
no sharing. $1.50 beers are for regularly priced pints only. No gourmet pours, bottles, etc. If you want less than a pint, you still gotta pay the $1.50. Mug club mugs and $1.50 beers don’t mix – you should probably pick one great deal or the other. Tax does apply. This sweet deal is non-negotiable and non-refundable. No bitching and no refunds if we change hours, stop serving your favorite beer, close the brewery, start selling bud light or lock the doors so we can tour with Ween. We’re working to give our biggest supporters a great deal on awesome beer, and to help us get to the GABF to blow some minds. It’s a win win deal, so help us keep it that way. No unnecessary headaches, yeah?

Ask your pubtender for a sponsor form . Only 50 spots available!  We look forward to seeing your sponsorship for this year’s Beer Fest!

To reserve your spot, you must email monica [at] shortsbrewing [dot] com

Full Promotional Poster Here

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Well, the dust has finally settled, almost all of the sand has been cleared from the parking lot, and things are starting to revert back to normal around here. After a few weeks of reflection the SBC crew has unanimously agreed that the first annual Short’s fest was a huge success! Thanks to all who attended, and helped make this inaugural event one to remember. Nearly 1,000 people poured onto the grounds of our Elk Rapids production facility to partake in the festivities. Over 200 people took tours of the brewery, and many more enjoyed the 18 varieties of Short’s beer that was being poured that afternoon.
House of Dogs was a wonderful addition and went perfectly w/ the other concessions being offered. “I ate 3 house of dogs, and 5 bags of popcorn,” stated Nick Perez long time Short’s enthusiast.

The day started off on the right note w/ Short’s receiving an award for Best Commercial Entry for the “float” we entered in the Harbor Days Grande Parade. “I must admit we did look pretty dapper in our old timey swim suits,” remarked Tony Hansen plant manager and brains behind the converted boat bar float, “I just wish Joe would let me keep those shorts.” By 4:00pm we were ready to rock, and DJ Huma-Fied ensured that the groove would be set just right for a day of drinking incredible brew w/ friends and family.

The event was capped off with some amazing feats of strength, that you simply had to see to believe, thanks to brewer Curt Guntzviller. As 9:00pm rolled around happy patrons were on there way, the Short’s crew broke everything down w/ remarkable ease, and we were able to finish just in time to catch the amazing firework display at Harbor Days toasting a job well done. Again, thanks to everyone for coming out and making this event possible. If you were not able to attend, don’t fret, because the ideas are already starting to flow about how to make next years Short’s Fest even better! Until then, “Cheers, and may the Short’s be w/ you.”

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UPDATE:  We’re expecting more of the 2010 Jerseys on Oct 1st, 2010 but we’re keeping our fingers that they come in sooner! Keep checking back to our website – we’ll update as soon as we have them in stock again.  Remember, you can also follow us on Facebook and Twitter as well.

Hooray! The new 2010 Bike Jerseys are now in and available for purchase in the Short’s Online Store, as well as our fine pub in Bellaire. Please note that quantities are limited, and we ask that if you purchase one online, please email our merchandise diva Monica first at monica [at] shortsbrewing [dot] com.

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Location: Beer Liberation Park (aka our front lawn) at our Production Facility in Elk Rapids (211 Industrial Park Drive)

Saturday August 7th from 4 pm to 9pm

• We’re going to have grill master Chuck Diesel slinging SBC Beef (yup, fed with our very own spent grain) and maybe a few other food vendors
• Yard toss aka Crut’s Corn Hole
• Two new Rocking Boat Booths pouring all kinds of new and old SBC creations from our most recent batches to vintage beers we’ve stowed away
• Retail Beer and merchandise. Grab a t-shirt, tap handle or cold six pack on your way out
• Brewery tours with purchase of pint glass (3 tours available)
• DJ Huma-Fi and Master Dog Farm – scratchin some dank tunage
• $2.00 – 8 oz. pours in biodegradable cups (purchased with SBC wooden nickles!)
• Yacking it up with the SBC Crew!
• ID and wristband at the gate
• Picnic tables and porta potties for restin’ and digestin’
• Bring your suit and hit the beach across the street and head for the fireworks at 9:00

Note: the SBC brew crew will be sporting the boat booths in the ER parade Sat morning….

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Team Huma will be riding the Ore to Shore in Marquette Michigan on August 14th. Come cheer the team on in beautiful upper Michigan. And don’t forget that you can have your own Team Huma Bike Jersey at our Store.

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