Now Hiring Chain Account Specialist!

We are looking to add a Chain Account Specialist to our sales team to continue our growth and focus on national and regional key accounts! 


The Chain Account Specialist is responsible for representing Short's Brewing Company and Starcut Ciders at select on- and off-premise key chain accounts across Michigan and potentially additional states within our distribution footprint. The position is responsible for developing account relationships, achieving business objectives such as increased sales, expanded distribution, brand priorities, and market share growth. They are also responsible for managing the communication and administration function pertaining to pricing, new item authorization, display execution, and promotion. This position is a critical link between Short’s, our distributors, and the key retail outlets throughout Short’s distribution territory.

The ideal candidate lives in the state of Michigan, but we are open to discussing a candidate who resides in the Midwest. At least two years of past chain account management experience is required. 

Essential Responsibilities and Duties:


Chain Account Specialist:

  • Develop Account Relationships

    • Develop & grow partnerships with existing chain accounts and identify new, lapsed (e.g., have not recently bought Short’s or Starcut products), or key accounts where Short’s can develop relationships.

    • Identify chain account decision-makers as well as additional leadership and decision-makers within the chain account. Keep this information up to date in the CRM and additional chain information documents created to maintain information. 

    • Communicate with key buyers on a regular basis to build relationships outside of reset planning periods. 

    • Assist the Short’s sales team in developing and maintaining relationships with chain accounts specific to their states or regions on a store-level basis. 

    • Visit chain accounts at the store level and ensure price and promotion are executed properly.

    • Use relevant IRI, VIP, and CRM data to develop and conduct presentations and/or sales calls on a regular basis to improve placements and sales at assigned chain accounts.

  • Develop & Maintain a Chain Sales Strategy

    • Develop an annual chain strategy, to be approved by the CSO and/or Operations Team. Adjust regularly based on new or emerging trends in beer/cider or changes at accounts and set up regular meetings with the CSO and Operations Team to discuss trends and changes. 

    • Increase placements and develop sales plans at chain accounts as outlined in the strategy. 

    • Communicate and coordinate with Short’s sales team and distributor chain manager contacts the chain account plans and efforts.

    • Develop and pitch creative incentive programs to engage on- and off-premise staff.

    • Provide buyers with performance recaps on a regular basis.

    • Identify new chain accounts as well as new trends within existing chain accounts to improve Short’s position within these accounts.


  • Annual Business Planning

    • Schedule, develop plans and ideas with the CSO and present to national and regional account buyers at spring and fall reset meetings.

    • Develop annual business plans with all chains accounts, including, but not limited to volume distribution, market share, promotion/incentives, pricing, production position, POS placement, etc.

  • Administration, CRM Maintenance & Account Analysis

    • Review and analyze IRI, Nielsen, and VIP data.

    • Work with Short’s design team to develop unique POS items for key chain accounts.

    • Update the CRM on a regular basis. Ensure all updates are timely and focused.

    • Manage all relevant information pertinent to chain accounts and ensure prompt notification to accounts of changes related to Short’s, our production, promotions, etc.

  • Other projects as assigned by the CSO or Operations Team.


Required Knowledge, Skills, and Abilities:

  • The Chain Account Specialist must be organized and work independently with a flexible schedule, exceptional communication skills, and the ability to forge strong professional relationships with key chain accounts.

  • Proficient in Microsoft Word, Excel, PowerPoint, as well as a suite of Google Mail software.

  • Well organized and self-motivated with the ability to work independently.

  • A high level of integrity, confidence, and the ability to forge strong professional relationships.

  • Brewery knowledge, from the brewing to the bottling process.

  • Must be able to travel throughout the entire distribution footprint if directed by the CSO.

  • Good written communication skills. Must possess the ability to develop and provide all necessary written reports, business correspondence, and presentations necessary to satisfy job requirements.

  • Good oral communication and interpersonal skills. Must have the ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public.

  • Good time-management skills.

  • Possession of valid Michigan driver’s license. No new alcohol-related incidents or violations on the driving record.

    • No DWI offenses. To this end, you agree to call a taxi and/or get a hotel room if you are unable to responsibly drive. Such expenses may be placed on the company credit card and will be otherwise reimbursed by Short's.

  • No drug offenses.

  • Ability to multitask.

  • You are acting as the face of the company on many occasions. Do it with a positive attitude, in an upbeat and engaging way.


Physical Abilities:

  • Consistently carry 10 pounds and occasionally lift and carry 50 pounds.

  • Occasional bending, stooping, pushing, lifting, kneeling, and reaching.

  • Frequently reach with hands and arms.

  • Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus. 

  • Ability to sit and travel for long distances.

Please apply now!

Apply Now