Loading Events

Upcoming Events › Southeast MI Events

Events List Navigation

Pink Fund Feature at Conor O’Neill’s

October 20, 2021 @ 5:00 pm - 8:00 pm | Ann Arbor, MI

Come help us help the Pink Fund! Short’s will be giving a dollar for every Soft Parade receipt uploaded to the site. All you have to do is drink a Soft Parade and scan the QR code! Conor O’Neill’s in Ann Arbor will be helping by featuring Soft Parade all month and Short’s will be there on October 20th to help Promote the cause! Come join us and tip back a few for a great cause. Tap List: Soft Parade

Find out more »

Free Beer Friday at Fairway Sav-More Drugs

October 22, 2021 @ 4:00 pm - 7:00 pm | Eastpointe, MI

It’s party time! Back by thirsty demand it’s “Free Beer Friday” at Fairway Sav-Mor Drugs! Come join the Short’s Brew Crew for a long over do sampling on October 22nd. There will be lots of beer, lots of fun, and lots of liberating going on, you won’t want to miss this one. So join us from 4 p.m. til 7 p.m. it’s sure to be a blast. Tap List: Local’s Light Soft Parade Huma Lupa Licious Lil’ Huma Bellaire Brown…

Find out more »

Michigan Brewers Guild Detroit Fall Beer Festival

October 23, 2021 @ 12:00 pm - 6:00 pm | Detroit, MI

The Michigan Brewers Guild’s Detroit Fall Beer Festival at Eastern Market in October is one of the largest all-Michigan beer tastings around. Attendees can enjoy some incredible food from Detroit area restaurants (available for purchase) and listen to a talented line-up of local musicians while sipping craft beers from Michigan breweries. The Motor City has a long-standing brewing history and in recent years it has been revitalized thanks to a growing interest in the craft beer movement. Established in 1891,…

Find out more »
+ Export Events
Image Map

Image Map

Southeast MI Sales Representative

Joe LoCricchio

Joe is the Regional Sales Specialist at Short's Brewing Company. Joe has been in the beer business 36 years. He started his journey at a Miller distributor working his way up through various departments before landing in sales. Prior to joining the Short's team, Joe worked with local Michigan distributors and craft brewers. When not working, you can find Joe spending time with his children, Joshua and Samantha.

Southeast MI Sales Representative

Zack Schepel

Zack is the Southeast Michigan Beer Sales Representative for Short's Brewing Company. He joined the Short's team in November 2017 after working on the distributor side for a few years. Spruce Pilsner and Huma Lupa Licious are his favorite beers of all time, so if you see them on tap, he's likely there. When he's not out spreading Short's love to the good people of Southeast Michigan, you will likely find him hiking, sitting around a campfire, homebrewing, or jamming at a music festival.