Join us for an in-store tasting at Tom’s Market East Bay in Traverse City as we celebrate the annual release of Huckster: Bourbon barrel-aged Bellaire Brown. This year marks the…

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Huckster 4.0 Tasting at Tom’s Market, East Bay!
October 29, 2024
Firkin Friday at 7 Monks: Pandemonium Pale Ale!
October 11, 2024
At 5pm we’re tapping a very special cask beer: Pandemonium Pale Ale. Please join us for this wonderful occasion.
A man, a trilogy, and a beer walk into an Opera House
March 8, 2017
The City Opera House is a landmark in downtown Traverse City. Featuring a variety of performances, educational programs, and private events year-round, we’re proud to sponsor this historic venue. This…
It’s Whiskey Time with Traverse City Whiskey Co.
September 21, 2016
It’s whiskey time! On this week’s episode of Short’s Cast, Tyler Glaze and Woj hit the road to sit down with Chris Fredrickson and Moti Goldring of Traverse City Whiskey…
Short’s & Higher Grounds Roundtable
March 16, 2016
On this week’s episode of Short’s Cast, Bridgett and Woj travel to Traverse City to meet with our friends at Higher Grounds Trading Co., Director of Marketing Jennifer Yeatts, and Co-Founder…