Shop til you’re thirsty.
The Mart is full of cozy fleece and all the beer gear you need to spread holiday cheer this year, and we’ll even wrap it for ya.
If you’re in town stop in for Up North Exclusive beer sales and events!
Life is Short’s, Drink it While You’re Here.
“I’ve always been driven by what I believe is possible.”— Joe Short
We built our brewery in our favorite corner of the world because loving where we live is key to loving what we do. Head down the rabbit hole with us, and discover how we are crafting the world we want to live (and drink) in.
Let’s Find Your Fave
We’ve Got It All…
Let’s Share A Drink.
The mothership. What once was a humble hardware store was transformed by tenacity, love, and a whole lotta Ween into a half block of absolute magic. (Plus we’ve got a Beer Garden across the street.) It’s where great staff, great food, great beer, and Good Humans come together. Come lose some time with us.
The Pull Barn
Elk Rapids, MI
The big facility. Surrounded by three lakes (one is pretty Great) with a beach across the street, expanding production here was an easy yes. The freshest kegs and stellar sunsets led to us adding a tap room and beer garden to share with y’all also.