We’re about more than beer, a lot more
We are proud supporters of a wide range of community-centric projects. From natural resource protection to outdoor recreation to equity initiatives—we’re on a mission to make the planet more awesomer. Keep scrollin’ to learn more.
If you’ve been to our neck of the woods, you know it’s magic. We’re doing everything we can to keep it awesome for our kids and our kids kids. That includes supporting organizations that protect our waterways, keep our trails clean, and educate Good Humans on responsible practices like boat washing.
We like bikes. And skis. And seasons. It’s one of the main reasons we set up shop in Northern Michigan. The North Country Trail is literally in our backyard! There’s always something waiting for us outside—from mountain biking our rolling forests to skiing (downhill, XC, and water) to camping and rock collecting.
Equity & Inclusion
When we say “Good Humans” we mean all humans. We strive to be a welcoming place and are proud to partner with organizations around the region who advocate for vibrant, accessible, and inclusive communities.