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Pure Michigan Autumn IPA Launch

September 27, 2022 @ 5:00 pm - 9:00 pm | Indianapolis, IN

Come celebrate the launch of Pure Michigan Autumn IPA at Twenty Tap! Short’s will be the featured brewery at Twenty Tap with a selection of tasty brews, featuring Pure Michigan Autumn IPA!

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Short’s Tap Night @ Tappers!

September 29, 2022 @ 5:00 pm - 9:00 pm | Indianapolis , IN

Come drink some tasty brews and play arcade games with the Short’s Rep at Tappers! Featuring Pure Michigan Autumn IPA along with a wide range of Short’s beers and Starcut ciders.

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Up North Pride – Pride Poolside!

September 29, 2022 @ 6:00 pm - 9:00 pm | Traverse City, MI

“Wet, Wild & Styled Join us Thursday, September 29th, 6-9 pm for 3 hours of dancing, prancing, and splashing brought to you by Red Spire Brunch House and Higher Grounds Coffee and hosted at The Delmar’s beautiful and perfectly-heated outdoor pool. 2BaysDJs will set the vibe with Mercedes Benz-Over performing poolside. Careful now. Slippery when wet. Tickets are $20 and include access to The Delamar’s outdoor pool, FREE Pride beach towel (for the first 50 people), extra yummy snacks, and…

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Tasting @ Rishi’s International Beverage!

September 30, 2022 @ 4:00 pm - 6:00 pm | Grand Rapids, MI

Come and join our Liberator for an in store tasting at Rishi’s International Beverage in Grand Rapids! Beer List: Local’s Light Bellaire Brown Pure Michigan Autumn IPA Mule Beer  

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Community Concert: King Possum

September 30, 2022 @ 7:00 pm - 9:30 pm | Bellaire, MI

King Possum is an eclectic group of songwriters and multi instrumentalists who’s backgrounds are deeply rooted in the rich soil of North American music. Founded on a common love of Honky Tonk, Outlaw, and other Country stylings, King Possum was born.

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Fall Chairlift Rides By Pure Michigan IPA / Short’s Brewing Co

October 1, 2022 @ 11:00 am - 4:00 pm | Mancelona, MI

Sponsored by Short’s Brewing Company, enjoy a spectacular 360 degree view of the fall colors from the blue chairlift high atop Schuss Mountain. This roundtrip ride on the blue chairlift located at Schuss Village at Shanty Creek Resort (1836 Schuss Mountain Drive, Mancelona, MI 49659) will have you admiring Antrim County’s spectacular color show. While taking in the scenery, be sure to try Short’s Brewing Company’s Pure Michigan Autumn IPA, brewed in partnership with Pure Michigan and made entirely of…

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Skitoberfest @ Boyne Mountain Resort!

October 1, 2022 @ 12:00 pm - 6:00 pm | Boyne Falls, MI

13th Annual Skitoberfest at Boyne Mountain!! An Octoberfest style party with a twist. No Skitoberfest is complete without our “Pray for Snow” Bonfire, wrapping up a perfect fall day in true Boyne Mtn. fashion. Ski ya there! Beer and Cider List: Local’s Light Pure Michigan Autumn IPA Bellaire Brown Huma Lupa Licious Starcut Mosa

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