People
Joe Short
FounderJoe grew up in Rapid City and graduated from Kalkaska High School. He began working in the hospitality industry at a young age as a waiter at the Dockside on Torch Lake. Joe began homebrewing while attending Western Michigan University. After beginning his professional brewing career with stints at the former Traverse Brewing Company in Elk Rapids, the former Michigan Brewing Company in Webberville and the former Jackson Brewing Company (later Zig’s Kettle and Brew), Joe decided to return to northern Michigan and start his own brewery. Since then, Joe has worked every position at Short’s. Don’t be surprised if you stop by our pub and find him pouring beers and taking orders. Behind the scenes, however, Joe spearheads the creative process, any construction or expansion projects, marketing, special events and overall direction of the company. Joe is married to Leah Short, and they have two sons.
Scott Newman-Bale
CEOScott moved to the U.S. from England in 1999 after a successful career as a Database designer for EA Sports. While attending college at Michigan State University, Joe and Scott met through a mutual friend. Scott’s background in business and real estate has been a tremendous asset to Short’s, earning him the nickname “The Magician.” While Joe’s focus was directed towards “the next big thing to excite craft beer fans in Michigan,” Scott was the guy who found a way to fund such projects and make them financially viable. In this way, Scott came on board at Short’s as a silent partner. By 2007, Short’s had grown to a point where it required Scott’s attention full time. In addition to his work at Short’s, Scott has also become a major advocate for craft brewers throughout the nation. He currently serves as President of the Michigan Brewers Guild, Member of the Brewers Association Government Affairs Committee, and has traveled throughout the U.S. advocating for craft breweries and brewers. When he isn’t working, Scott enjoys calling soccer “football” and tons of other English things like that. Scott resides in Traverse City, Michigan with his two daughters.
Tony Hansen
Chief Innovation OfficerTony met Joe Short while attending a homebrew club meeting at the pub in late 2006. At that time, Tony was cooking at Boone’s Long Lake Inn while experimenting with homebrewing, biofuel production and organic farming. Joe expressed an inspiring vision of what brewing could be and the need for help in the brewery. During one of the homebrew club meetings, Joe offered Tony a part-time job as a pub brewer. In 2007, as Short’s started to experience rapid growth, Joe began focusing on expansion and Tony’s role quickly transformed into a lead brewer position at the pub in Bellaire. In 2009, when the expansion was complete, Tony moved over to the production facility. Tony manages production operations in Elk Rapids and oversees pub production along with R&D brewing. Today, Tony designs the beer, the branding and the names for many of our beers.
Tyler Glaze
COOTyler, a native-Californian, attended Cal Poly before dropping out as a senior to stress out his parents and make the move to Michigan a year later. After spending a single summer on Mackinac Island, Tyler made the trip to Bellaire and joined the Quality Team as an intern in 2011. After getting the Short’s quality lab beefed up and completing the UC Davis Master Brewers Program, Tyler became a partner and Director of Quality at Short’s in 2014. Since then, he’s been helping many departments as efficiently as possible, officially becoming Short’s Chief Operating Officer in 2019. Tyler resides in Traverse City with his lovely wife Kendal, their handsome dog Beau, and a fridge full of Juicy Brut.
Pauline Knighton-Prueter
Chief Sales OfficerPauline is originally from Farmington Hills. Growing up, she spent weekends in northern Michigan at her family’s cottage a couple miles from the Short’s pub. Her experiences drinking Huma at the pub sparked an interest in the beer industry. She graduated from the University of Michigan and shortly after started her Short’s career in the Marketing Department. Outside of selling beer, she enjoys drinking beer, playing with clay, tinkering in the kitchen, and spending time on the Northern MI lakes.
Pauline is also the Vice President of the non-profit organization, Fermenta, a Michigan women’s craft collective. The organization provides mentorship and scholarship opportunities for women in the fermented beverage industries.
Rachel Brege
Chief Financial OfficerOriginally from Rogers City in Northeast Michigan, Rachel earned her Bachelor’s Degree from Central Michigan University. After graduation, Rachel worked for eight years in public accounting in Traverse City and became a Certified Public Accountant. Looking for a change, she found herself at the Short’s family doorstep. Having always been a Northern Michigan native and loving all things outdoors, she naturally fell in love with Short’s “get outside and play” mindset. If you can’t find her on the trails, a lake, or exploring our National Parks, Rachel’s chasing after her eleven nieces and nephews.
pub management
Erin Kuethe
General ManagerErin is originally from Battle Creek, Michigan. She moved to Lansing during her college years, spending two years at Lansing Community College before finishing her degree at Michigan State University. Erin was bit by the traveling bug when she landed her first post-college job in the British Virgin Islands. Since then she’s been all over the world, including South Africa, The Bahamas, Spain, Costa Rica, Germany, France, Peru, and India. Erin joined the Short’s Brewing Company family in 2012 working as a pubtender, and worked her way up through the ranks to become our Pub General Manager in 2015. When she’s not running our Pub like a well-oiled machine, you can find Erin (probably with her dog, Bruce Wayne, and her daughter, Claire) in the great Northern Michigan outdoors, enjoying disc golfing, hiking, running, biking, and water sports. Her favorite part about working for Short’s? “The people who work here are like family. The growth continuously challenges and excites me, and the company embodies all of the things I love about playing outside.”
