Welcome to the South End

Your destination for events, rain or shine

Private dining at the Pub. Located at the south end of the Short’s Bellaire brewery, The South End is a short drive from Traverse City, Charlevoix, or Petoskey, and a quick trip up from Grand Rapids, Chicago, and Detroit making it the perfect location for rehearsal dinners, business retreats, and community events. (We’ve even got an AirBNB upstairs if that’s your thing.)

Interior photo of The South End private event space filled with warm wood, tin ceilings and mosaics
Over head photo of 20 flight beer sampler

White Peppers or white linens?

We can scale the fancy to tickle your fancy

Order from the menu or select a buffet-style meal with your favorite Pub fare and crowd-pleasers like byo-taco bars. Drinks you say? No visit to Short’s would be complete without a pint or two of our award-winning liquid libations, with 20 drafts including craft beer, cider, plus canned wine, limited-edition bottle releases, and non-alcoholic beverages.

Mouthwatering turkey sandwich with avocado, chips, and ice cold lagers
Graphic of an S with an arrow at the bottom to indicate "South"

The South End FAQs

Keep reading for answers to our most frequently asked questions and let’s get this party started! Scroll past the FAQs to contact us, select “Private Events” from the drop down.

Where are you located?

We’re onsite at the Short’s Bellaire Brew Pub:
121 N. Bridge Street
Bellaire, MI 49615

How many people can I invite to my party?

Capacity for The South End is 40 people seated, and 50 people standing. We’ll need your final headcount two weeks prior to your event.

What can we order?

Any groups over 15 should order off our buffet menu to reduce your wait and ensure your food comes out at the same time, especially during high-volume business. Parties of 15 or less, you’re welcome to order from our menu or plan a buffet.

What is your cancellation policy?

Guests must cancel via verbal or written notice. If the event is canceled less than 20 days prior to the date of the event 50% of the established invoice is due or $150 flat fee if ordering off of the regular menu. If the event is canceled with less than 10 days notice prior to the event date then 100% of the established invoice is due or $300 flat fee if ordering off of the regular menu.

Are there any blackout dates to be aware of?

Yep—we’ve got a few.
– No additional reservations from July 1 to August 12, 2024
– Weekends from Mid-June thru Mid-August
– Christmas Eve thru New Years Day
– Holidays including Memorial Day, Labor Day, Halloween, Easter, etc

How do I secure my event?

We require a $100 non-refundable deposit to lock in your date. This cost will be deducted from your final bill.

What about taxes and gratuity, are they included?

All food, beverage, and additional costs will be subject to Michigan’s 6% sales tax, and we add a 20% gratuity for our staff.

Is there a room fee?

Please contact us for room fee pricing!

What other costs can I expect?

Depends—if you want linens or a cake cut we charge a small fee, make sure you share all the special details for your event in the form below!

What if the weather is too crazy for my party?

Inclement weather is a thing up here. In the case that an event has to be canceled due to Mother Nature, we will make every effort to try and reschedule the event within 14 days of the original date. If the event is unable to be rescheduled, the deposit will be forfeited. Short’s Brewing also maintains compliance with all government regulations and orders and will work with the party to modify arrangements as needed. If the party cannot be accommodated due to such restrictions no cancellation fee is due and the deposit will be returned.

Now what?

After you fill out the form our Private Events team will be in touch!