Available on tap at Bellaire Pub and The Elk Rapids Pull Barn

Soft Parade

Fruit Ale with blueberries, strawberries, raspberries, and blackberries

This is the epitome of Short’s innovation and flavor, with a full pound of fresh strawberry, blueberry, blackberry and raspberry puree crammed into every gallon of wort for a berry immersion unlike any other. Soft Parade is not sweet, nor is it subtle; this rose-colored ale has all the personality of a craft beer combined with authentic fruit flavor, finishing off incredibly dry on your palate. Here for beer enthusiasts and beer haters alike. Go ahead and create your Soft Parade Story.

  • ABV: 7.5%
  • IBU: 15
  • ABW: 5.9%
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Origin Story

Joe was driving to Boyne City Brewery to help troubleshoot some problems with them. He had just made this really great fruit beer and was trying to think of a name. On the journey, he was listening to the Doors album, The Soft Parade. It just clicked. Originally part of the 2007 Imperial Beer Series, which Joe firmly believes was the turning point for our company and was the catalyst for propelling us to the next level of brewing greatness. When the original series was launched, all of the beers were individually bottled by hand and had a tag hung around it that told a brief story about the beers creation according to Joe Short..



Nutritional Information

  • Calories: 200
  • Carbs: 13

Name Origin

The Doors album "The Soft Parade."

Available In

  • 12oz Can
  • 16oz Can
  • 6 Pack Cans
  • 12 Pack Cans
  • 1/2 Keg
  • 1/4 Keg
  • 1/6 Keg
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