Stache Bender

Origin Story

During last year's anniversary party, the staff appropriately wore tee shirts to distinguish themselves from the masses that all bore a very new, but now familiar symbol associated with Short's, Joe's famous handle bar mustache. This year, the theme continues, as the prominent "Short's Stache" gets immortalized on a beer label with a very appropriate title. Seeing as the tradition for the limited anniversary party pre sale bottle release starts with taking a preexisting popular Short's brew and doubling it, tying in the handlebar stache theme was easy, seeing as we already have a beer that is definitely a fan favorite who's name already pays homage to this most epic form of men's facial hair, Hopstache: American India Pale Ale brewed with grapefruit zest. However, a double Hopstache by itself would not be distinguishing enough to be the 10 year anniversary party's exclusive bottle release, unless it is also given the perfect name, as well as some label art that could also become synonymous with this very poignant moment in Short's history. Therefore, Tony got to work with one our favorite label artist, Tanya Whitley, to create a bottle and six pack label that would not only be worthy of this symbolic beer, but also have the ability to become the symbol of the party itself! Dubbed Stache Bender "A double Hopstache to celebrate 10 years", a comical and somewhat maniacal image of Joe's face, done up like the Great and Powerful Oz with a huge double handlebar mustache, seems to somehow perfectly embody all of the quirkiness and craziness that was required by our "commander and chief" over the last ten years to ultimately get us to this point. Complete with one Joe's newer sayings "I like that party hat", one sip of this awesome 10 year double anni brew will certainly let fans know that, for Short's, the party is just getting started and the best from us is yet to come! Congratulations Joe, we all owe you a huge round of applause and look forward to what the next 10 years has in store!