Short’s Fest 2010 Recap

Well, the dust has finally settled, almost all of the sand has been cleared from the parking lot, and things are starting to revert back to normal around here. After a few weeks of reflection the SBC crew has unanimously agreed that the first annual Short’s fest was a huge success! Thanks to all who attended, and helped make this inaugural event one to remember. Nearly 1,000 people poured onto the grounds of our Elk Rapids production facility to partake in the festivities. Over 200 people took tours of the brewery, and many more enjoyed the 18 varieties of Short’s beer that was being poured that afternoon.
House of Dogs was a wonderful addition and went perfectly w/ the other concessions being offered. “I ate 3 house of dogs, and 5 bags of popcorn,” stated Nick Perez long time Short’s enthusiast.

The day started off on the right note w/ Short’s receiving an award for Best Commercial Entry for the “float” we entered in the Harbor Days Grande Parade. “I must admit we did look pretty dapper in our old timey swim suits,” remarked Tony Hansen plant manager and brains behind the converted boat bar float, “I just wish Joe would let me keep those shorts.” By 4:00pm we were ready to rock, and DJ Huma-Fied ensured that the groove would be set just right for a day of drinking incredible brew w/ friends and family.

The event was capped off with some amazing feats of strength, that you simply had to see to believe, thanks to brewer Curt Guntzviller. As 9:00pm rolled around happy patrons were on there way, the Short’s crew broke everything down w/ remarkable ease, and we were able to finish just in time to catch the amazing firework display at Harbor Days toasting a job well done. Again, thanks to everyone for coming out and making this event possible. If you were not able to attend, don’t fret, because the ideas are already starting to flow about how to make next years Short’s Fest even better! Until then, “Cheers, and may the Short’s be w/ you.”