Local’s Light Rebrand
Today we celebrate the Locals!
Short’s has just undergone a beautiful redesign of one of our most beloved beers. Local’s Light has become synonymous with the lifestyle and work ethic we all strive for up here in Northern Michigan and it’s facelift has taken it to a completely new level of awesomeness. This ain’t your granddad’s lager.
Inspired by those long Michigan summer days, lakeside sunsets, living in a place where everybody knows your name, knowing all the “secret spots”, having a guy that knows the guy and feeling like there is nowhere else you’d rather be. Truly a beer that embodies the ethos of loving where we live and what we do.
Local’s Light (5.2% ABV – 11 IBU) is a classic American Lager crafted by Joe Short in 2004 to be “beer in its simplest form”. It’s a bright yellow beer with effervescent aromatics of fresh malted barley and lager yeast. Local’s Light has soft and subtle flavors of malt that finish crisp and clean making it perfectly balanced for smooth and easy drinkability. While the recipe remains the same, the processes for brewing this beer at the production level have been refined over the last year.
Local’s Light can be found in bottles, cans or on tap at your favorite bar, restaurant, or tap house year round. Your neighbor knows where it’s at.