Welcome to The South End—your destination for great times, rain or shine.


Located just south of Short’s Brewing Co’s Bellaire Pub in the heart of Northern Michigan, The South End is a short drive from Traverse City, Charlevoix, or Petoskey, and a quick trip up from Grand Rapids, Chicago, and Detroit making it the perfect location for rehearsal dinners, business retreats, and community events.


From White Peppers (the Pub’s top-selling sandwich) to white linens we can scale the fancy up or down for your event. Order from the menu, or design a plated experience or buffet-style meal with your favorite Pub fare and crowd-pleasers like spaghetti with meatballs or byo-taco bars. Drinks you say? No visit to Short’s would be complete without a pint or two of our award-winning liquid libations, with 20 drafts including craft beer, seltzer, plus canned wine, limited-edition bottle releases, and non-alcoholic beverages.



For pricing information and booking, Please email privateevents@shortsbrewing.com