Well, this story isn't very complex, more of a cartoon light bulb idea. I think Ryan and I were talking about other Pumpkin beers, and it came to me...We should make a Pumpkin Spice Latte Stout....and about 22 seconds later, I said...."We should call it 'Basic Bitch'... I knew we wouldn't be able to call it "Basic Bitch", nor did I think that was appropriate... So I thought "Basic B" sounded good, and people would still get the joke.
"Basic Bitch" is a more recent slang term in American/internet culture, defined on Wikipedia as:
Basic bitch (or simply basic) is a slang term in American popular culture used to pejoratively describe people who like popular, mainstream products or music. The term originated in hip-hop culture and began to appear in rap music in 2010. It rose in popularity through songs, blogs, and videos from 2011 to 2014, when the basic bitch phenomenon was parodied by College Humor.Interpretations of the term vary and its use has been criticized for being an overly vague and a misogynistic insult.
Their male counterparts are usually termed "basic bros".
For the record, I don't think there is anything wrong with being basic, and liking Ugg Boots, Stretchy Pants, Pumpkin Spice Lattes from Starbucks, Northface jackets, oversize glasses, and selfies. I just thought it would be a funny name for this beer