Just a few short weeks ago, the Short’s crew let the world know that they would begin distribution of both brands, Short’s Brew and Starcut Ciders outside their home state of Michigan. A big change from the company’s stated plans, we set out to gather all the details for Short’s Cast listeners far and wide.
To address the news that Short’s will be expanding out-of-state we brought in CEO; Joe Short, CFO; Brian (Beri) Beckwith, COO; Matt Drake, and Partner slash “Magician”; Scott Newman-Bale. They all sat down with Marketing Director, Bridgett Beckwith and Head Beer Liberator, Jon Wojtowicz, to talk about Short’s Brewing Company’s distribution plan, why they changed the plan, and what states will see Short’s beers and Starcut Ciders first.
We’ve got lots of amazing events going on throughout the great state of Michigan, so make sure to keep an eye on our website for all the fantastic live music, festivals, and beer releases.