News

Short’s is sponsoring the White Pine Stampede which will take place on Saturday, February 5th, 2011. The White Pine is a cross-country ski race that begins at Mancelona High School and ends at Shanty Creek Resort in Bellaire, just minutes from Short’s. Events include 10k, 20k, and 40k distances in both classic and freestyle categories. This is an exciting event with a beautiful course that winds through public and private land.

Short’s Brewing Company’s “staff and friends team” — known as Team Huma — will again compete this year. Joe Short himself will compete in the longest event — the 40k. Team Huma has once again purchased its gear through No Boundaries in Boyne City. Whether you are a skier or simply a fan of Short’s, please come out to support the White Pine and Team Huma. As a special reward, racers will be able to get a pint of beer for $1.50 at Short’s following the race. To get the $1.50 pint, racers will have to show their race bib and get it stamped.

We hope to see you there!

SBC Crew

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In caes you didn’t catch our very own Jon Wojtowicz in the news last week, here’s your chance!

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see attached flier for more info here.

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How could we forget?

Sometimes we move so quickly from one project to the next, that we forget to keep everyone in the loop. Bellaire wasn’t the only Short’s facility to receive some fancy new upgrades. Here’s a message from Joe, along with some cool pics, about the amazing new fermenters we installed in Elk Rapids almost two months ago! The images are of the SBC crew lowering tanks into the ER facility through a makeshift hole they created in the roof. This was also the day we saw some of the first snow flurries of the year.

Enjoy,

SBC Crew

Today at 211 Industrial Park Drive, Elk Rapids Michigan, the maintenance team and the brewing staff in ER ripped a hole in the roof and deployed 4 brand new, 100 barrel tanks! This puts us at roughly double fermentation capacity. Very cool stuff. I have to say it went very smooth. The roof seemed to be the most troublesome and even at that was still not too much of a hassle. The crane from Elmer’s made lifting and moving the tanks down into the brewery a cinch.

These tanks were designed by the Short’s Brewing staff to fit inside our building, cater to our brewing style, hold as much beer as possible while keeping safety in mind. The bottom of the cone is one of two points of access making it easy for personnel to clean and inspect the tank from ground level. The other access point is the top man way, which was designed to accommodate a lot of hops or whatever else we like to put in our beer. These tanks will hold 3 batches at once. Classified as “unitanks” we will be able to ferment beer, carbonate beer and package beer from the same tank. This makes our operation more efficient, with less beer to transfer or additional tanks to clean and uses less water and energy.

Our new babies were made by Sprinkman Mfg. out of Wisconsin, and we’re proud to have American made vessels in our brewery. It’s likely we’ll have beer in these tanks within two weeks.

Cheers!

Joe Short

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We all lead pretty busy lives, and sometimes you just can’t help but wait until the last minute to get that friend, family, boss or neighbor a great gift. Well good news, Short’s fans. If you fall into that category, you can now purchase a gift certificate to our newly renovated Bellaire pub and get the gift certificate emailed to you! Crisis averted! Just note during checkout that you’d like us to email us the gift instead, and we’ll do the rest. For more information email estore [at] shortsbrewing [dot] com.

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Just a reminder that we’ll be open Christmas Eve (Dec 24th) until 9 PM and closed Christmas Day!

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Short’s WILL BE reopening tomorrow, Saturday December 18th at 11:30am!  We will be serving our amazing beer, but due to some complications with our hood system we will be serving a limited menu of appetizers and soups.  So come one, come all and check out the new and improved Short’s!

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A few days ago, we shared some photos of the recent renovations going on at our pub in Bellaire. Now we have the video to prove it! SIt back and enjoy.

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A big thank you to all 5000 and counting Facebook Fans of Short’s Brewing Company! To commemorate this special event, we’ve given away some gift certificates to three of our lucky fans. Are you one of our winners? Head to our Facebook Page and find out.

In addition, in an effort to try to get to 6000 fans as quick as we can, we’ll be giving away some more prizes, this time to 5 lucky winners! Our goal is to achieve this by Jan 13th – one month from now. If we get there by Jan 1st, we’ll make it 10 total winners!

Help us out won’t you and visit our page and “like” us? You can also help promote our page by recommending to your friends and family who are Short’s fans. see the image above on where to do that.

Thanks again for the support everyone!

Cheers,

SBC

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Did anyone catch our very own Scott Newman-Bale on Fox Business News? No worries, watch it here!

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Short’s was featured today in the Traverse City Record Eagle. Here is the article below:

Short’s expands to keep up with sales demand
By Bill O’Brien
[email protected]

TRAVERSE CITY — These are busy days for Joe Short.

The Antrim County businessman has become the face of northern Michigan’s craft beer industry and is expanding Short’s Brewing Co.’s brewing and bottling plant in Elk Rapids, as well as renovating its original tavern and microbrewery in downtown Bellaire.

He’s trying to keep up with Short’s Brewing’s 30 to 40 percent annual sales growth for its 30-some varieties of hand-crafted beer, and to accommodate more patrons at its popular pub.

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Just a reminder that Short’s will be closed on Nov 25th, 2010 for Thanksgiving Day.

Also, remember that the pub will be closed from Nov 29th through Dec 17th while we undergo some renovations! However, we will be selling six packs, kegs (pre-ordered please!) and gift certificates while we are closed.

We’ll be open Mon – Fri 3PM – 7 PM and Sat/Sun noon until 4 PM.

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