Conceptual ideas for the beer can come from anywhere. Basically, if we can dream it, we’ll try to brew it! The names usually pick themselves and tend to appear after a good night of getting “acquainted” with the new style. We try to use a collection of independent artists and designers for our signature labels. Much of our original label art comes from an old college buddy of Joe’s, Fritz Horstman.  Currently, we frequently work with Tanya Whitley.

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