Short’s to Rebrand Hangin’ Frank
After receiving some very heartfelt communications regarding our much loved seasonal beer named Hangin’ Frank, Short’s has decided to rebrand this beer for next year. The rebranding will keep the beer exactly the same, but with a new name and new artwork. For anyone wondering why we have a beer called “Hangin’ Frank” in the first place, it involves the legend and folklore of the City Park Grill in Petoskey, which is the restaurant that inspired this particular beer. We regret any pain that this beer name and artwork has caused, and appreciate your understanding!
– Short’s Brewing Company