Soft Parade 12 Packs Are Here, For Real

Short’s fans, this is no joke. We’re so excited to officially announce that Soft Parade 12 packs are now in stores!

Over time, we’ve realized that 6 bottles of Soft Parade just isn’t enough. Sure you can pick up one, two, or more six packs of this fantastic, flagship Short’s brew, but why not pick up 12 bottles safely snuggled into one compact delivery vehicle?

Soft Parade (7.5% ABV – 15 IBU) is one of the original Short’s brews. Joe Short developed this recipe to incorporate a medley of berries, have a beautiful color, and appeal to a wide variety of taste buds – especially those accustomed to drinking wine. Soft Parade quickly became a fan favorite. We hope these new, beautiful pink Soft Parade 12 packs not only catch your eye, but help you quench your insatiable thirst for our Michigan only fruit-filled rye ale.

For the inside scoop on Soft Parade, take a listen to the Flagship Series: Soft Parade episode of Short’s Cast.

We know today is April 1st, but we promise, we wouldn’t joke about news this big! See for yourself, Soft Parade 12 packs are on their way to stores, today.


14 thoughts on “Soft Parade 12 Packs Are Here, For Real”

  1. Derek DeMott says:

    Hopefully I can get them where I live in Belding, MI .. I bought 2 six packs Friday took them to a cook out and bonfire and they didn’t last 30 minutes lol .. Everyone wanted to know where I bought the Soft Parade at .. I was first introduced to it when I went to the tap takeover at the Horses Mouth Tavern in Belding.. I usually try one new craft beer when I go there and the rest of the time I stick with Soft Parade!

  2. Short's Brewing Company says:

    Hi Derek,

    We’re so sorry to have missed your comment. Thanks for letting us know you dig Soft Parade. We are always happy to hear feedback from Short’s Fans.

    Cheers!

  3. Mike Mckenna says:

    Is Soft Parade a seasonal beer, bottle of course.

    1. Short's Brewing Company says:

      Hey Mike,

      Soft Parade is actually one of our Flagship brews. It is available year round in bottles and cans. If you’re having trouble finding it in your neck of the woods, please let us know. We’d love to point you in the right direction!

  4. Brent Kleinfelder says:

    I live in NJ how can I get it shipped here?!?

    1. Short's Brewing Company says:

      Sorry for the delay, Brent. Unfortunately, it is illegal for us to ship our beer. We do however distribute our beer in Pennsylvania. You should be able to get your hands on Soft Parade in Philadelphia!

  5. Nancy says:

    Where can I get this beer in Las Vegas…. I’ve been on a crusade to find a beer I actually like (don’t like the hoppy flavor in most beers) this is the only one I’ve found that I enjoy.

    1. Short's Brewing Company says:

      Hey Nancy,

      Unfortunately, our brews are only available in Michigan, Pennsylvania, Ohio, Indiana, Illinois, and Wisconsin. If you ever make a visit to one of those states, let us know and we’d be happy to help you locate a six-pack.

      Cheers!

  6. Angela VanKempen says:

    Can you still buy the cans of Soft Parade? (Or “Softies” as my friends and I call them.) I am in Ypsilanti and want to take them to the beach this weekend! Where can I find it? Help!

    1. Short's Brewing Company says:

      Huckleberry Liquor Beer & Wine store should have them in stock.

  7. Ben says:

    Where can I find a pack in Muskegon Michigan or around there?

    1. Short's Brewing Company says:

      Hey Ben,

      Thanks for the message. Meijer in North Muskegon or Meijer in Norton Shores are your best bet. Please let us know if you have any other questions.

      Cheers!

  8. Ryan says:

    Had the soft parade at brew dogs in Columbus Ohio. Loved it! Anywhere to buy it near Columbus Ohio?

    1. Short's Brewing Company says:

      Hey Ryan- We would recommend checking Kroger, Quarry Market, 14 0 Express – Hudson Ave, or Meijer 104 – Hilliard Rome as they’ve all recently brought in six packs. Cheers!

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