As summer approaches, Short’s Brewing Co. is excited to be hiring full-time permanent and full-time seasonal Pubtenders! In order to give the best impression of what it’s like to be a Short’s Pubtender, we went straight to the source and asked real-life Short’s Pubtenders what they love about their jobs:
- “Meeting new folks from all walks of life, some of whom know nothing about beer or how much fun there is to be had in Northern Michigan. The best part is when you can put a sampler flight in front of them and watch their face light up from the flavor sensations they get to experience and how stoked they are that you just turned them on to something new.”
- “One of my favorite parts about being a Pubtender at Short’s is the ability to express my individuality. Short’s is one of the few places I have worked in the hospitality industry that allows me to do that.”
- “Meeting new people and hearing their stories. Introducing them to the unique varieties of Short’s beer. Creating a happy experience for a new friend.”
If it’s time for you to get out of “just a job” and the idea of joining the Short’s Brewing Company family as a Pubtender excites/inspires you, please fill out the Employment Application and return it to firstname.lastname@example.org. We’ll be waiting for you right here in heavenly Northern Michigan.
With snow falling on Mother’s Day weekend, we feel it’s time to formally invite summer to Northern Michigan. Join us this Saturday for our Summer Kickoff Party!Directly following the 5th Annual Short’s to Short’s Paddle, the Short’s staff invites the general public and all S2S participants to a celebration party at the Short’s production brewery in Elk Rapids! This family-friendly event will be a celebration of the beginning to another incredible Northern Michigan summer. Live entertainment will be provided by legendary local music talent Seth Bernard & The Family Business! In addition to the music, there will be food available from the Roaming Harvest food truck/Vern the hot dog guy, great giveaways from Moosejaw, as well as 20 unique Short’s brews on tap! Short’s to Short’s sponsor Grand Traverse Resort will be offering complimentary round-trip shuttle service from their location in Acme to the party for all resort guests.
Huma Lupa Licious Nicie Spicie
Schnozzleberry Griffin Controversius Maximus
Bourbon Sustenance Prolonged Enjoyment
Soft Parade Rye Not?
Alien Einstein Thirst Mutilator
Local’s Light Admiral Ashley G. Fugglicious
Bellaire Brown Pandemonium Pale Ale
Cerveza de Julie Kolsch 45
Beach Wheat Alter Spalter
Freedom of ‘78 Uncle Steve’s Irish Stout
The event is absolutely free; food and beverages are pay-as-you-consume.
Any proper exclamation of greatness deserves a proper reference to mythology. And Ron Burgundy. In the case of this first-time bottled brew poised for statewide distribution this week, the name itself speaks volumes: Beard of Zeus!
Beard of Zeus (4.5% ABV, 70 IBU) is an India Pale Lager brewed with bitter orange peel and exclusively Zeus hops. The wet green, dank aromatics of the Zeus hops are enhanced by the subtle sweetness of the orange peel. Pleasant resiny hop essence immediately dominates the flavor profile before transitioning to a bold bitterness amplified by the light, clean lager finish.
Like any of our specialty releases, you’ll be wise to look for this instant classic sooner rather than later. Only 660 cases are being distributed throughout Michigan, so the time to get your hands on Beard of Zeus is now.
For the first time in the history of the known universe, you can get it all in one box! Well, not really “all”, per se. But definitely a lot. It’s the Short’s variety 12 pack!
As of next Monday (May 13th), Short’s fans throughout Michigan will start seeing these variety packs pop up at better beer stores in their areas. All at once, you get Huma Lupa Licious, Soft Parade, Pontius Road Pilsner, and Bellaire Brown.
The variety pack is the perfect way for you to help introduce craft beer to all the wonderful people in your life. So liberate away! And may the Short’s be with you.
As part of Short’s Brewing Company’s 9th Anniversary Party on April 27th, Founder and CEO Joe Short gave his annual State of the Brewery address. Among many highlights, Short pointed to distribution sales up 35%, pub sales up 30%, and total number of employees up 40% in 2012 compared to 2011. Between statewide bottle releases and beers served exclusively at the Short’s brewpub (Bellaire, MI), Short’s Brewing Company created 120 unique beers in 2012, and 45 of those were brewed for the very first time. More than $1.5 million was invested in equipment while an additional $440,000 went into building improvements. With just over 18,000 barrels of beer produced in 2012, Short’s Brewing Company is the fourth largest brewery in Michigan. “Taking into consideration we put everything back into this company and more,” said Short, “we’re always living on the edge to some degree and it’s that fearlessness, our business acumen, and creative prowess that allows us to be this way.”
Today is your final opportunity to sign up for the 5th Annual Short’s to Short’s Paddle on May 18th! Registration closes at 11:59 pm tonight (April 30th). Don’t miss your chance to participate in one of the Midwest’s largest point-to-point kayaking events.
Your registration gains you access to the 27-mile course from the Short’s brewpub in Bellaire to the Short’s production brewery in Elk Rapids, plus an event t-shirt, an event sticker, a Short’s to Short’s Nalgene from Moosejaw, an event pint glass from Land & Sea, as well as a beverage token for the Short’s Summer Kickoff Party directly following the paddle.
Register here and direct any last-minute questions here. Don’t be left behind!
Following the resounding success of Aww Jeah (a double Huma Lupa Licious) at our 8th Anniversary last year, we’re excited to premier another double version of one of our favorites during this year’s Anniversary Party weekend! Prepare to make the acquaintance of Controversius Maximus.
Controversius Maximus (8.5% ABV, 155 IBU) is a double IPA built from our beloved ControversiALE. Two times the Simcoe dose of ControversiALE yields a fresh citrus blast and evergreen aromas that flood your senses with dank hoppiness. Sweet flavors of candied orange peel combine with prominent caramel and toasted qualities from the addition of specialty malts. Intense aromatic pleasures combine perfectly with delicious bitterness.
But don’t go asking for Controversius Maximus at your local bottle shop. This extremely limited release will take place exclusively at the Short’s brewpub in Bellaire as part of our 9th Anniversary Party on April 27th. A pre-sale of bottles and cases will begin at 1 pm, while draft Controversius Maximus will start pouring when doors open at 3 pm. Your one opportunity to experience this beer is this weekend at our Anniversary Party, so don’t miss it.
On April 27th, join us as we ring in another year of crafting brews fueled by passion, imagination, and perseverance with our 9th Anniversary Party!
Festivities kick off at 1 PM with a pre-sale of Anniversary Ale and Controversius Maximus (double ControversiALE).
The party inside the pub gets rolling when doors open at 3 PM. E Minor will take the stage first, followed by Dayne Sempert and then Rachael, Joshua, and Dominic Davis. To close out the entertainment for the evening will be Reggie & The Afterparty. We know you’ll come hungry, so we’re featuring a one-day-only Anniversary Party menu that will make your taste buds dance along with your body.
And the beer! For the very first time in our history, we’re featuring forty different draft beers all at the same time. Throw in the tapping of three super rare firkins, and you’ve got yourself a proper hootenanny.
If you want first crack at mind-blowing food, drink, and entertainment, be sure to show up good and early on the 27th. This is going to be the biggest party in the history of Short’s Brewing Company and we’re hoping you’ll be there to help celebrate with us!
The time has arrived for the good people of Michigan to rejoice again in the shining radiance of Freedom! This week marks the much-anticipated return of Short’s Brewing’s first ever collaboration beer, Freedom of ’78: Pure Guava IPA. First brewed in conjunction with Half Acre Beer Company (Chicago, IL) in 2010, Freedom of ’78 is being released in bottles statewide for only the third time.
Freedom of ’78 is a medium-bodied IPA with a wonderful bright clarity and pleasing bronze color. The aroma is a unique fusion of citrus fruit combined with subtle pine qualities. Brewed with generous quantities of guava nectar, the distinct sharp sweetness and slightly tart guava flavors snap across the palate. Attributes of tangerine, nectarine, and even some faint honey flavors are detectable. The finish quickly turns to a bitterness expected of an IPA, one that resonates and turns dry during prolonged tastings.
Already available in 6-packs at the Short’s brewpub, expect to see Freedom of ’78 (6.9% ABV, 89 IBU) in retailers throughout Michigan by the end of this week. Channel your inner William Wallace and get stoked about Freedom!