Short’s Connects Superfluid Release to Line 5 Awareness Campaign

Superfluid 12 x 12 Print (15)Bellaire, Mich. – As Short’s Brewing Company prepares to release Superfluid for the first time in bottles, they are simultaneously announcing the connection of this beer to an awareness campaign about the Line 5 pipeline. Short’s is Northern Michigan’s largest craft brewery and a member of the Natural Resource Defense Council’s Brewers for Clean Water Campaign. This is the second consecutive year that they are tying a water issue to the brewing of Superfluid.

In 2014, Short’s is hoping to bring attention to Enbridge’s Line 5, a 60+ year old oil pipeline that runs underwater across the Straits of Mackinac. Due to the significant and far-reaching effects that an oil leak from this pipeline would cause to the Lakes Michigan-Huron system, Short’s joins a number of other Great Lakes companies and non-profit organizations that advocate for increased awareness of the pipeline.

“Our objectives in this campaign are twofold,” says Short’s Sustainability Specialist Matt Gacioch. “For one, we are trying to use a delicious, exciting beer as a platform to bring this potential Great Lakes risk to the public eye. Secondly, we hope that increased attention to Line 5 will bring with it an assurance that every measure possible is being taken to prevent any failure of the pipeline.”

Superfluid is the beer that Short’s has now used twice to bring attention to a water issue they feel relevant to their business and way of life in Northern Michigan. It is an American Double IPA (8.0% ABV, 71 IBU) with a large, but basic malt bill that allows the hops to seize the flavor focus, contributing bright qualities of citrus fruit, berries, and even a mild spiciness. In 2013, the first year the beer was brewed, it was a celebration of the 40th anniversary of the Clean Water Act.

Short’s Brewing Company’s commitment to clean water also includes a number of water conservation measures at both its brewpub in Bellaire and production brewery in Elk Rapids, the forthcoming installation of a wastewater pre-treatment system at its Elk Rapids facility, and support for the Clean Water Act headwaters rule.


Media Contacts

Matt Gacioch
Sustainability Specialist
[email protected]
231-498-2300 x109
Pauline Knighton
Communications Coordinator
[email protected]
231-498-2300 x156