Einstein Cycles Round Table
Short’s Cast is on location this week at Einstein Cycles in Traverse City to announce the Short’s Brewing Fat Bike Series – four fat bike races all taking place in Northern Michigan. Timber Ridge RV & Recreation Resort will host three of the four races, with the fourth taking place at Crystal Mountain.
Our round table includes Cody and Jason of Einstein Cycles, along with two of our biggest fat bike enthusiasts, Matt Drake and Brian Beckwith. Hosted by Bridgett and Gillian, this round table discussion dives into the history of Einstein Cycles and how they became one of the premier retailers of fat bikes in the country.
Our music today is provided by the fabulous Crane Wives who will be performing at Brewski Bash on November 29th.
Short’s recently released an interview with Jeremy “The Curl” VanSice who was a talented pubtender at the pub in the early days and who’s likeness can still be found on the label art for The Curl, now available in stores. You can watch the video interview between Jeremy and Joe Short here.
Our featured beer release this week is Juicy Tree and it is currently available for a limited time at your local Michigan beverage store.
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