Short’s Brewing Co announces Q3 Releases

Summer is the best time in Northern Michigan—the weather is nice, the lakes are warming up, and Short’s releases their third quarter line up, chock full of heady favorites and new brews. This quarter will see two seasonal products with wider releaseRead More

Short’s Brewing Co. Aims to Keep the Great Lakes Great with FLOW

The message is simple: You drink, We Donate.  Giving back has never been easier, or tastier. For the entire month of June head to your favorite store or restaurant and purchase Local’s Light—Short’s flagship American Lager—take a picture of your receipt, andRead More

OG Huma cans return due to can shortage

Y’all have been thirsty this year. So thirsty in fact, that we’re running out of stuff to put our delicious liquids into!  That’s a slight exaggeration, but due to the can shortage affecting breweries across the country, we wanted to be sureRead More

2021 Anni Party Cancelled

Elk Rapids, Mich. – After the craziest year ever, it comes as no surprise that Short’s Brewing Co has decided to cancel their 2021 annual April Anni Party celebration, which would have marked their 17th year of business.  After postponing and eventuallyRead More

Short’s Brewing Co. “Super Hoppy Holidays” Variety Pack Brings Joy to 2020

Every year Short’s Brewing Co. rewards their legions of fans with a very special release at the start of the holiday season—The Super Hoppy Holiday variety pack. Hop-heads rejoice, because this pack packs a punch.  In a larger format than previously released,Read More

Short’s Brewing Co. Expansions Near Completion

Elk Rapids, Mich. – There’s a saying at Short’s—the only thing constant is change. Since the brewery opened in a renovated hardware store in 2004, change—along with growth and expansion—has been a part of the company’s DNA.  2020 impacted the brewery inRead More

Short’s Brewing Co Announces Cancellation of 16th Anniversary Party

Elk Rapids, Mich. – As fall plans remain uncertain, Short’s Brewing Co announces the cancellation of their annual anniversary party, scheduled for October 17th, 2020 at their Bellaire location. Originally rescheduled from April 2020, before the impact of COVID was known, theRead More

Short’s Brewing Co brands announce distribution expansion into five states

Short’s Brewing Co, along with sister brands Starcut Ciders and Beaches Hard Seltzer are taking their bevrolution on the road and are now available in five additional states. Tennessee, New York, New Jersey, Rhode Island, and Massachusetts have all received shipments fromRead More

Starcut Ciders announce distribution expansion into New Jersey

Starcut Ciders, a division of Short’s Brewing Company, are now available in New Jersey for purchase. Distributed by Cape Beverage Distributing out of New Jersey, this is the eleventh state to receive shipments of the Northern Michigan brand.  “I’ve always admired Short’s,”Read More

Short’s Brewing Co, Starcut Ciders, and Beaches Hard Seltzer announce distribution expansion into New York City & Long Island

Short’s Brewing Co along with Starcut Ciders, and Beaches Hard Seltzer, is now available in New York City and Long Island for purchase. Distributed by S.K.I Beer Distributors, based out of Brooklyn, New York is the tenth state to receive shipments ofRead More