Short’s Brewing Co. announces out of state distribution

Elk Rapids, Mich. – Short’s Brewing Company of Bellaire, MI announces plans to distribute its beer and Starcut Ciders outside of Michigan. The brewery, which was founded in 2004 by Joe Short, has distributed only to the state of Michigan since opening its production facility in 2009.

Joe Short said the decision to move away from the company’s Michigan only sales philosophy was not an easy one. He feels a responsibility to make decisions that help the company continue to excel at providing for their staff, investing in their community, and pushing the boundaries of creativity in their craft.

In 2015, Short’s increased their distribution in Michigan by 24.2%. With the Michigan craft beer scene thriving and shelf space getting tighter, Short’s decided to implement a plan that would allow for sustained growth amidst the increasingly crowded market. Short’s has never sold to any outside investors or other breweries, and remains independent.

Joe Short stated, “My role is to ensure that we continue to thrive as a business and take care of our staff. Over the past couple of years, we have built a dream team of staff and infrastructure needed to produce our hand-crafted beer on a scale that ensures a constant supply to the state of Michigan. We currently have both the capacity and the personnel to sell more beer and cider than just the Michigan market, without compromising the quality of service to our home state.”

Short’s is excited for the opportunity to provide beer lovers throughout the country with the experience of Short’s Brew, connecting them with northern Michigan. Former Michigan residents and travelers alike have long awaited the opportunity to enjoy one of their favorite Michigan brews year-round.

Out of state distribution will begin February 5th.

 


8 thoughts on “Short’s Brewing Co. announces out of state distribution”

  1. Geri Jensen says:

    To all at Short’s Brewing Co.,

    I am a super fan! A California native and a flight attendant by trade, I discovered your beer a few years ago while dating a fella from Ysilanti, MI. Since we’ve gone our separate ways, I no longer make regular trips out to Michigan and I truly miss your beer! Soft Parade is my all time favorite. Hoping to make a trip out to your brewery next summer, but PLEASE consider distributing in Southern California! As a business student, I totally understand the need to make sound business decisions for the sake of maximizing profits, but I hope you’ll consider it – maybe test the waters by sponsoring an event out here to see what the general response is! Really hope to see your brand on California shelves soon!

    Best,
    Geri

    1. Short's Brewing Company says:

      Hey Geri,

      Thank you so much for contacting us. We really appreciate your input, but we don’t have any plans for California distribution at this time. We hope you can make a trip to the pub this summer. Cheers!

  2. Jess says:

    LOVE your beers, Soft Parade is my fave, also. I’m a Michigan native, relocated to Florida 8 years ago. I look forward to visiting my family so I can get my hands on a case (or 3).. What are the chances that your out-of-state distribution will include the Sunshine state? We’d love to have you!

    1. Short's Brewing Company says:

      Hey Jess,

      Thanks for contacting us! We’re so glad to hear you enjoy Soft Parade. At this point, we have no plans to expand our distribution footprint to include Florida, but we’re not saying never.

  3. Zachery E Millbrand says:

    I found this link because I recently moved to Wisconsin. As a fan of New Glarus, Short’s was always my Michigan comparison because they only distributed in Michigan. So I was shocked to see Short’s on sale in Wisconsin. Congratulations. I wish the best of luck to you, and take care of your staff. It’s amazing to see a company that cares about people and not just a bottom line.

    1. Short's Brewing Company says:

      Thank you, Zach.

      Cheers!

  4. Jason Wade says:

    We NEED you in Iowa.
    I’ve been trying to turn this red state brown for 6 years now and I am convinced I can’t do it without your help.
    Send Beer.
    cheers

    1. Short's Brewing Company says:

      Thanks for the comment, Jason! While we have no plans for Iowa distribution at this time, we’re not saying never. We hope you can make a trip to MI, PA, OH, IN, IL, or WI for some Short’s brew soon.

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